Starbucks Announces Reserve® Roastery Coming to Chicago’s Mag Mile in 2019
April 26 2017 - 6:00AM
Business Wire
One-of-a-kind coffee experience will be built
in an iconic retail space on North Michigan Avenue
Chicago Reserve® Roastery to be the third in
the U.S. and sixth internationally for the company as Starbucks
continues to transform the global coffee industry
New Roastery expands Starbucks portfolio of
premium retail experiences in Chicago, including a new Reserve®
store concept opening in 2018 and multiple Starbucks® stores with
Reserve bars
Starbucks Coffee Company (NASDAQ: SBUX) today announced it will
open a Starbucks Reserve® Roastery in Chicago in 2019. Located on
North Michigan Avenue and Erie Street on Chicago’s Magnificent
Mile, the Chicago Reserve® Roastery represents the company’s third
Roastery location in the U.S. following Seattle, which opened in
December 2014, and New York City, which is on track to open in
2018. The company also plans to offer customers multiple
international Roastery experiences, including Shanghai, opening
late 2017, alongside Milan and Tokyo, slated to open in 2018.
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Starbucks Announces Reserve® Roastery
Coming to Chicago’s Mag Mile in 2019 (Photo: Business Wire)
“Having opened our first Starbucks store in Chicago nearly
thirty years ago, our first outside of Seattle, this is a very
special city for me. At the time, it was a true test for Starbucks
because the Chicago customer is so savvy and discerning about their
coffee,” said Howard Schultz, Starbucks executive chairman.
“Chicago is a city of neighborhoods, so we took our time to find an
incredible space to match the unprecedented coffee experience our
premium Roastery will offer. To be located on one of the best-known
retail streets in the world is a proud moment for all of us and we
can’t wait to bring Chicago and the world a coffee experience
worthy of their most premier real estate.”
“Chicago’s Magnificent Mile brings in millions of visitors from
across this globe and is the perfect location for a world-class
coffee destination,” Chicago Mayor Rahm Emanuel said. “This
Starbucks Reserve Roastery will be an investment in Chicago and a
strong addition to Michigan Avenue, where residents and visitors
can enjoy incredible coffees from around the world in a remarkable
environment.”
Much like its flagship Seattle location, which was the most
successful store opening in the company’s history, the new Chicago
Roastery will be a fully sensorial coffee environment dedicated to
roasting, brewing and packaging its rare, small-batch Starbucks
Reserve coffees from around the world. Tailored to the Chicago
customer, the interactive four-story, 43,000-square-foot space will
also be designed to bring coffee craft to life by offering multiple
brewing methods, specialty Reserve beverages and mixology.
“Howard and I share the same passion for the companies we
created, each centered around the customer experience and a
relentless attention to detail. This building has a unique way of
becoming a beacon for a brand, and I can’t think of a better
retailer than Starbucks to offer Chicago something new and exciting
with its Reserve Roastery,” said Gordon Segal, Founder, Crate and
Barrel.
As announced at the company’s December Investor Day, Starbucks
will also include fresh baking on-site in all Reserve Roastery
locations courtesy of Italian baker Rocco Princi. Known for his
artisan breads created from traditional family recipes, Princi’s
handcrafted food pairs perfectly with Reserve coffee, elevating
every daypart – breakfast, lunch and dinner – in all Starbucks
Roasteries. Princi food will also be available in the company’s new
Reserve stores, a retail concept inspired by the Roastery but not
yet open to the public. Starbucks has announced a Reserve store
coming to the West Loop in Chicago in 2018 and Seattle in 2017.
During last year’s Investor Day, Starbucks confirmed that it would
open 20-30 Roastery locations, globally, over time and up to 1,000
Reserve stores.
The premium Starbucks Reserve brand is also coming to life in
Starbucks stores with the inclusion of Reserve experience bars in
select locations worldwide. Currently, there are 20 Starbucks
stores in the U.S. with Reserve bars – three in downtown Chicago
and one in Lake Forest, Illinois. This spectrum of Starbucks retail
experiences is not new for Chicago: Since opening in 1987, the
Chicago customer has seen many firsts from the company including
early iterations of the third-place experience, modular Drive Thru
stores made from shipping containers, an express format focused on
the commuting customer, and more recently, the opening of its first
store in Englewood, providing job skills training to youth in
addition to investing in local women- and minority-owned businesses
while creating dozens of Chicago-area jobs.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 25,000 stores around the globe, Starbucks is the
premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit our stores or online at news.starbucks.com and
Starbucks.com.
About Princi
Princi is a Milanese institution built around baking a range of
quality hand-made, wood-fired breads. You can learn more at
http://www.princi.com/.
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StarbucksHaley Drage,
206-318-7100press@starbucks.com
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