PureCircle's Sigma-Xcelerator(SM) Offers Best Tasting
Stevia Solutions with Reduced Development Times
KUALA LUMPUR, Malaysia,
Sept. 12, 2017 /PRNewswire/
-- PureCircle (PURE.LSE), the world's leading producer and
innovator of great-tasting stevia sweeteners for the global
beverage and food industry, announces the launch of its new
Sigma-XceleratorSM product development tool. It enables
PureCircle to provide custom stevia ingredient combinations which
maximize product taste alongside other customer requirements, such
as sugar reduction, speed to market, cost and solubility.
The stevia leaf contains over 40+ steviol glycosides, each with
different performance attributes. That can make identifying the
right combination of stevia ingredients for a specific product,
time-consuming for a beverage or food company. Our new
Sigma-XceleratorSM tool facilitates that process,
thereby shortening the time to achieve taste optimization, saving
the customer money and getting its product on retailers' shelves
faster.
Using this new tool, PureCircle can now offer customers turnkey
solutions which simplify their development work to achieve the most
sugar-like taste in food and beverages. Powering this tool is
PureCircle's robust portfolio of stevia sweeteners and flavors,
deep stevia expertise and strong analytics performed within an
application matrix. All of that enables us to identify ideal
combinations of steviol glycosides which best meet a product's
taste and sugar reduction challenges.
This approach is what underlies the PureCircle Sigma Solutions,
our successful combinations of key stevia glycosides designed to
work with different categories. Sigma-Dairy, Sigma-Tea, and
Sigma-Beverage have all been specifically tailored to achieve high
performance in their respective categories. The
Sigma-XceleratorSM tool takes these Sigma Solutions one
step further by developing a unique ingredient combination for a
customer's specific product and requirements.
Commenting, Faith Son,
Head of Marketing and Innovation, said:
"The Sigma-XceleratorSM tool provides
individualized support for food and beverage companies by
ultimately making stevia an easier ingredient to work with. This
tool will simplify our clients' product formulation work by
reducing development time, allowing great-tasting products to come
to market more quickly and efficiently. By combining the
best-tasting stevia glycosides in varying amounts, we now
understand how stevia sweeteners work best at achieving modest to
deep sugar reduction levels, while enabling great taste in food and
beverage products."
About PureCircle
- PureCircle is the only company that combines advanced R&D
with full vertical integration from farm to high-quality,
great-tasting innovative stevia sweeteners.
- PureCircle will continue to: lead in research, development and
innovation; produce a growing supply of multiple varieties of
stevia sweeteners with sugar-like taste, using all necessary and
appropriate methods of production; and be a resource and innovation
partner for food and beverage companies.
- For more information, visit: www.purecircle.com
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