LAS VEGAS, Jan. 3, 2017 /PRNewswire/ -- At CES 2017
from Jan. 4‒8 in Las Vegas,
Microsoft Corp., NXP Semiconductors, IAV, and auto mobility
partners Cubic Telecom, Esri and Swiss Re will showcase their
collective vision of safe and secure end-to-end mobility through a
highly automated driving demonstration and experience.
From the Gold Lot/North Plaza NP-2 of the Las Vegas Convention Center, CES attendees can
take a test drive in a highly automated vehicle to understand how
the cloud and artificial intelligence can enable personalized
in-car experiences. Attendees will see how cars securely "talk" to
other cars, how they monitor what is happening in their
surroundings to improve safety, and how cars can adapt to different
driving styles to deliver more personal driving experiences.
Participants will also learn how these emerging technologies will
enable new, flexible insurance models.
The following technology will be integrated into the conceptual
demonstration at CES:
- Microsoft will showcase future scenarios where
artificial intelligence bots can help improve driver safety,
engagement, and integration with calendars and personal
preferences. Microsoft will also analyze current traffic situations
and pedestrian density in real time based on sensor data such as
V2X, radar, camera and LIDAR, using the Microsoft Azure Cloud.
- NXP Semiconductors will showcase improved road safety
and traffic flow via secure communications between vehicles (V2V)
and between vehicles and the surrounding infrastructure (V2I). Use
cases will include collision warnings, intelligent traffic lights
and vulnerable road-user detection at intersections — all based on
NXP's automotive RoadLINK products. NXP cooperates with Delphi and
Savari for the onboard and roadside units.
- IAV has developed highly automated driving technology.
Automated driving is a major contributor in the quest to improve
urban congestion and reduce its associated pollution. The highly
automated driving vehicle is capable of connecting with
infrastructure, pedestrians and the Microsoft Azure Cloud to enable
the vehicle to react automatically and safely in its
surroundings.
- Esri's mapping and spatial analytics technology, which
talks to Microsoft Cortana, provides the geospatial context to
increase safety on the road and improve the overall driver
experience. Esri's enterprise GIS platform services in the Azure
Cloud provide the geographic content and analytics to better
understand driver behavior, predict road conditions to improve
traffic flow, and share connected car sensor data within the
ecosystem. These features allow smart cities to react faster to new
issues such as fixing unsafe potholes or removing hazardous objects
from the road.
- Swiss Re's smart insurance models simulate personalized,
flexible insurance coverage using Microsoft Azure technology to
offer future connected mobility solutions.
- Full 4G LTE connectivity by Cubic Telecom powers
high-quality, always-on infotainment along with access to
competitive bundled service plans that include Wi-Fi hotspot
services, personal apps and more.
Quotes
"As cars get smarter, they need more software and analytics
capabilities," said Kevin Dallas,
corporate vice president of business development for Microsoft.
"This collaboration at CES 2017 is another example of how we work
together to continue testing, to see what sticks, and to help
automakers bring truly personalized experiences to drivers and
services that learn unique behaviors and can make improvements over
time."
"Self-driving cars must be perfectly safe and secure," said
Lars Reger, senior vice president
and chief technology officer of automotive at NXP
Semiconductors. "This requires firstly: an array of
high-performance sensors; secondly: a powerful detection and sensor
fusion system complemented with cloud connectivity; and thirdly: an
efficient system play with industry leaders. We are happy to see
all of this come together in our joint showcase at CES."
"IAV has several test vehicles demonstrating the current state
of this future technology in Europe and in the
United States," said Karsten
Schulze, senior vice president of active safety and driver
assistance at IAV. "Those vehicles have already covered a
huge number of miles with almost no intervention from the
driver."
CES attendees interested in seeing the live connected vehicle
demonstration can participate in a drive event, located at the Gold
Lot/North Plaza NP-2 from Jan. 5-8.
Executives from all participating companies will be onsite to
detail the technology.
Media demonstrations
Members of the media can book a demonstration on the Jan.
4 media day or at another time through Jan. 8. Send a request by email to arrange a
time.
Microsoft (Nasdaq "MSFT" @microsoft) is the leading platform and
productivity company for the mobile-first, cloud-first world, and
its mission is to empower every person and every organization on
the planet to achieve more.
Links to all partner webpages
Microsoft (Nasdaq "MSFT"
@Microsoft): www.microsoft.com
NXP Semiconductors (NASDAQ "NXPI" @NXP): www.nxp.com/automotive
IAV Automotive Engineering: https://www.iav.com/
Esri: (@Esri): http://www.esri.com/
Swiss Re: http://www.swissre.com/
Cubic Telecom: (@cubictelecom): http://www.cubictelecom.com
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