Approximately 200 video lessons and tutorials
will have you making music like today’s top artists
HARMAN to donate $5 to global music education
for every photo shared of fans using Jam Zone
For the first time, Little Kids Rock, the nation’s leading
nonprofit provider of popular music instruction, is offering video
lessons, song charts, practice guides and other resources online
for free to inspire fans of all ages to make music. Together with
its partner, HARMAN International Industries, Incorporated, Little
Kids Rock is launching Jam Zone powered by HARMAN, an online
destination devoted to making learning how to play music fun and
easy.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161004005957/en/
Jam Zone powered by HARMAN (Photo:
Business Wire)
Research shows that making music positively impacts learning
development and brain function and more so than simply listening to
music.1 However, 1.3M elementary students in U.S. public schools do
not receive music lessons, and only 17 percent of U.S. public
schools require music courses as part of their curriculum.2
Jam Zone makes it easy and less intimidating to learn to play an
instrument so music fans of all ages can reap the benefits of
rocking out. The mobile-friendly design makes finding song charts,
lessons for specific instruments or tips on how to write and
produce a song simple and accessible so children, parents,
students, teachers and fans everywhere can make music anywhere.
More than 200 video lessons and jam-alongs with guided step-by-step
instructions are available. Users can make music using technology
and a wide array of instruments including guitar, bass, drums,
keyboard, ukulele, vocals and more.
“The world of music does not stand still and nor can the world
of music education,” says David Wish, founder and CEO of Little
Kids Rock. “Over the past 50 years, technology has radically
changed every element of music making. The way music is being
learned, created, distributed, consumed and shared is changing at
lightning speed. We are thrilled to receive support from HARMAN, a
preeminent global leader in the fields of music recording,
production and premium listening experiences, to ensure our
programs are relevant and provide the latest tools and expertise
for music education.”
Since partnering one year ago, HARMAN’s support through its
global cause initiative, HARMAN Inspired, has helped Little Kids
Rock’s music education programs impact more than 1,300 schools.
HARMAN has bolstered the Little Kids Rock program with advanced
technologies and access to music experts for more immersive and
current experiences. The collaboration to create Jam Zone marks a
critical expansion of their relationship to inspire and support
music fans of all ages, inside and outside the classroom, and
around the globe. In addition, during the month of October 2016,
HARMAN will donate $5, up to $50,000, towards global music
education programs for every photo tweeted featuring fans using Jam
Zone.3
“HARMAN has supported legendary artists like Frank Sinatra,
Stevie Wonder, Eric Clapton and many others for more than 65 years
– music is in our DNA and we want to foster that same passion among
fans through Jam Zone,” said Paula Davis, vice president, Corporate
Affairs and Communications, HARMAN. “The goal of Jam Zone is to
learn your favorite songs and get hooked on music making for life.
Jam Zone helps fans get over the intimidation of learning an
instrument by making it easy, accessible and free. No matter your
skill level or age, it’s never too late to learn to play an
instrument and gain the benefits of music for the mind, body and
soul.”
Through partnerships with more than 120 school districts across
the country, Little Kids Rock provides innovative curriculum and
donates the accompanying instruments and resources necessary to
teach popular music. Using these methods, students have been able
to learn their favorite music quickly and gain an immeasurable
sense of accomplishment.
HARMAN is proud to support Little Kids Rock and music education
through HARMAN Inspired, the company’s global cause initiative
empowering the next generation to realize their possibilities
through music, technology, and service.
About HARMAN
HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products,
enterprise automation solutions; and connected services. With
leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by
audiophiles, musicians and the entertainment venues where they
perform around the world. More than 25 million automobiles on the
road today are equipped with HARMAN audio and connected car
systems. The Company’s software services power billions of mobile
devices and systems that are connected, integrated and secure
across all platforms, from work and home to car and mobile. HARMAN
has a workforce of approximately 29,000 people across the Americas,
Europe, and Asia and reported sales of $6.9 billion during the 12
months ended June 30, 2016. The Company’s shares are traded on the
New York Stock Exchange under the symbol NYSE:HAR.
About Little Kids Rock
Little Kids Rock is a national nonprofit dedicated to
transforming lives by restoring, expanding, and innovating music
education in our schools. The organization partners with public
school districts to train teachers to run its innovative Modern
Band curriculum, and donates all the accompanying instruments and
resources necessary to teach popular music in a way that empowers
students to experience instant achievement. What began as a single
after-school guitar class has since exploded into a national
movement that brings free, weekly music lessons to over 250,000
public school children through the efforts of more than 1,700
teachers in 124 school districts nationwide. To date, Little Kids
Rock has served more than 500,000 students. Learn more info
at www.littlekidsrock.org.
1 Northwestern Auditory Neuroscience Laboratory,
2014. 2 Americans for the Arts, VH1 Save the Music Foundation,
University of Florida 3 During October 2016, for every post to
twitter (photo) of a person using the Jam Zone site that includes
the #jamzone hashtag and tags @HARMAN, HARMAN will donate $5 to
support music education programs around the world up to
$50,000.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161004005957/en/
Little Kids RockKat Kelly,
813-732-1763kat@littlekidsrock.orgorText100 for HARMANKelli
Wheeler, 415-593-8435kelli.wheeler@text100.com
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