Beverage Industry Growth Outlook Strengthens as Rapidly Growing
Flavored & Sparkling Water Market Dominates a Shift in Consumer
Preference
Coral Springs, FL (February 10, 2016) - The global market for
specialty/sparkling/flavored water products surged in 2015 while
some industry experts forecast the market to double over the next 5
years as Beverage Manufactures race to meet consumer demand.
Beverage companies of interest with recent developments are
Minerco, Inc. (OTC:MINE),
The Coca-Cola Company (NYSE:
KO), PepsiCo Inc. (NYSE:
PEP), Cott Corporation (NYSE: COT) and Dr Pepper Snapple (NYSE:
DPS).
Minerco, Inc. (OTC:MINE),
parent company of Athena Brands, Inc., announced the completion of
the acquisition of VitaminFIZZ, the vitamin enhanced sparkling
water brand. This acquisition by Athena Brands, delivering 100%
ownership and control of VitaminFIZZ, is followed by the strategic
expansion of VitaminFIZZ flavors and functionality. The companys
100% ownership of VitaminFIZZ provides for the planned expansion of
the VitaminFIZZ brand. As foreshadowed in a recent Beverage
Industry article titled VitaminFIZZ's taste profile helps sparkling
water brand standout - Distribution, lineup expansions in store for
the future, VitaminFIZZ is poised for geographical expansion from
its established Southern California base with additions to the
brand lineup to further differentiate VitaminFIZZ in the
category.
Read the full Minerco (MINE)
Press Release at http://www.financialnewsmedia.com/profiles/mine.html
After feedback from national retail and their agents / brokers,
the VitaminFIZZ brand is expanding to include additional flavors
and added functionality. The expanded skus include new formulations
containing caffeine, amounts equivalent to a typical diet soda, to
further differentiate the brand and grow its consumer base. The
expanded formulations packaging is also being fashioned to clearly
identify the caffeine functionality. The caffeine packaging is
slightly more masculine for dual placement in the sparkling water
and soda categories while positioning the brand for national
convenience chain opportunities. The closing of the acquisition of
VitaminFIZZ is a major event for the company for a multitude of
reasons. Foremost, our company and shareholders rightfully own 100%
of the emerging, best tasting and enhanced sparkling water brand:
VitaminFIZZ. With 100% ownership of the VitaminFIZZ brand and its
intellectual property, we are aggressively expanding the brands
offerings to cater to a national audience.
The Coca-Cola Company (NYSE:
KO) announced that it is accelerating the pace and scale of its
bottler refranchising efforts with plans to refranchise 100% of
Company-owned North America bottling territories by the end of
2017, including all cold-fill production facilities. The Company
has also entered into a non-binding letter of intent to refranchise
Company-owned bottling operations in China to existing partners
China Foods Limited, part of COFCO Limited, and Swire Beverage
Holdings Limited, building on other recent global refranchising
initiatives in Europe and Africa. The Coca-Cola Company is the
world's largest beverage company, refreshing consumers with more
than 500 sparkling and still brands.
Monster Energy, a Monster Beverage Corporation company (NASDAQ:
MNST), back in Janauary launched a new variant under the name of
Monster Ultra in a new can size exclusively for the on-trade. The
lighter-tasting, zero-calorie and sugar-free product is available
in a new 355ml embossed can that aims to create a higher-value
feel. Monster Ultra will offer customers greater volume and will
also benefit operators by increasing the number of servings per
single can.
In a move that may well prove to be every bit as appealing as
New Coke, PepsiCo Inc. (NYSE:
PEP) is opening a so-called craft drink bar and restaurant in
the ultrahip Meatpacking District named Kola House. Problems one
and two: the address is in Chelsea, and, you cant announce youre
going to be trendy, especially by invoking an area that is so very
last Market Crash. There is a long history of beverage makers
owning their own watering holes: Think most of the U.K.s pubs,
Bacardi bars on various continents and iconic Coca-Cola retail
emporia in malls and on the Las Vegas strip. But while Pepsi may be
successful and popular, it simply isnt iconic. Try as it might,
nobody wants an antique Pepsi bottle. Its just not warm and fuzzy.
Enter fizzy, snazzy, buzzy and hip. (sounds like a really
unfortunate law firm or rock band on Nickelodeon). They intend to
focus on the Kola nut and its sweetened drinkables, seeking to be
media worthy in this new multi-platform age.
Cott Corporation (NYSE: COT) announced recently that it has
closed its previously announced acquisition of Aquaterra, Canada's
oldest and largest direct-to-consumer home and office water
delivery business for approximately C$62 million (approximately $45
million USD on the closing date). The acquisition was funded using
cash on hand as well as borrowings under Cott's asset based lending
facility.
UBS reiterates a Neutral rating on Dr Pepper Snapple (NYSE:
DPS), and raised the price target to $90.00 (from $89.00), ahead of
the company's 4Q release and board meeting. The board meeting may
be hidden from investor view amidst the company's earnings. Given
another busy earnings season, UBS believes that some investors may
have lost sight of the possibility of a forthcoming dividend raise.
UBS expects the DPS Board to meet mid-week, which may result in a
further dividend increase announcement shortly thereafter. Read the full article here
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