HOD HASHARON, Israel,
Feb. 25, 2015 /PRNewswire/
-- Allot Communications Ltd. (NASDAQ, TASE: ALLT), a leading
global provider of intelligent broadband solutions that empowers
communication service providers to optimize and monetize their
networks, enterprises to enhance productivity and consumers to
improve their digital experience, announced today the availability
of its new Allot MobileTrends Report H1 2015: Mobile Internet
Security Services as a Revenue Generator. The report highlights the
security challenges users face from mobile internet threats,
particularly parents safeguarding their children online, and how
communication service providers (CSPs) can profitably address these
needs by delivering SECaaS (Security-as-a-Service) to
consumers.
The findings of this global report indicate that parental
concerns regarding exposure to damaging internet content, coupled
with a lack of awareness of the available solutions, present a
sizeable market opportunity for CSPs. The report also evaluates
solutions for protection against growing malicious software
threats, and their benefits to both users and CSPs.
Key findings of the Allot MobileTrends Report H1 2015:
Mobile Internet Security Services as a Revenue Generator
include:
- Of CSPs who offer SECaaS, 60% charge a premium for it at
prices ranging from $1 to $5 per
month per line.
- Security services are mutually beneficial for broadband
users and service providers. Users perceive parental controls
and anti-malware services as high-value, while CSPs can quickly
achieve positive ROI from delivering security solutions with
incremental pricing.
- Network-based security SECaaS create customer stickiness that
can reduce churn rates by as much as 2.4% annually, which
can cover the cost of deployment and operation on its own.
- ROI on premium parental controls and anti-malware
services can be achieved in five to seven months (six months
on average), with ROI reaching greater than 250% in 12 months.
"A growing number of more sophisticated and targeted security
threats are putting broadband users at increasing risk. At the same
time, the boom of social networking, video, and other mobile
content services is making it far more difficult for parents to
track online activity and protect their children," said
Yaniv Sulkes, AVP Marketing, Allot
Communications. "Our report finds that network-based SECaaS
solutions that can deliver parental controls and anti-malware
protection can greatly enhance customer satisfaction, while also
developing new value channels for CSPs."
The full Allot MobileTrends Report H1 2015: Mobile
Internet Security Services as a Revenue Generator with
statistical graphics and charts can be downloaded here.
About Allot Communications
Allot Communications Ltd. (NASDAQ, TASE: ALLT) empowers service
providers to monetize and optimize their networks, enterprises to
enhance productivity and consumers to enjoy an always-on digital
lifestyle. Allot's advanced DPI-based broadband solutions identify
and leverage network intelligence to analyze, protect, improve and
enrich mobile, fixed and cloud service delivery and user
experience. Allot's unique blend of innovative technology, proven
know-how and collaborative approach to industry standards and
partnerships enables network operators worldwide to elevate their
role in the digital lifestyle ecosystem and to open the door to a
wealth of new business opportunities. For more information, please
visit www.allot.com.
Forward Looking Statement
This release may contain forward-looking statements, which
express the current beliefs and expectations of Company management.
Such statements involve a number of known and unknown risks and
uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance
or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to
such differences include risks relating to: our ability to compete
successfully with other companies offering competing technologies;
the loss of one or more significant customers; consolidation of,
and strategic alliances by, our competitors, government regulation;
lower demand for key value-added services; our ability to keep pace
with advances in technology and to add new features and value-added
services; managing lengthy sales cycles; operational risks
associated with large projects; our dependence on third party
channel partners for a material portion of our revenues; and other
factors discussed under the heading "Risk Factors" in the Company's
annual report on Form 20-F filed with the Securities and Exchange
Commission. Forward-looking statements in this release are made
pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are made only as of the date hereof, and the company
undertakes no obligation to update or revise the forward-looking
statements, whether as a result of new information, future events
or otherwise.
Allot Communications Contact:
Maya Lustig | Director of
Corporate Communications
+972.9.7616851| mlustig@allot.com
Merritt Group, Inc.
Melissa Chadwick l Merritt
Group, Inc.
571-382-8513 l chadwick@merrittgrp.com
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SOURCE Allot Communications Ltd.