COLUMBUS, Ga., Oct. 10, 2016 /PRNewswire/ -- Aflac, the
leading provider of voluntary insurance sales at the worksite in
the United States, announced the
launch of a new national Hispanic marketing campaign. The
initiative will help educate Spanish-preferred consumers about how
Aflac helps protect their pockets during unplanned medical events.
The campaign includes a new television ad called "Help," which will
air nationally on major Spanish-language networks through late
November. It is the company's second commercial designed
specifically for the Hispanic market without an English-language
version.
"Research indicates a need to provide better education within
the Hispanic community about the value of voluntary insurance
products," said Gail Galuppo, senior
vice president and chief marketing officer at Aflac. "We want to
share information with Hispanic-Americans in culturally sensitive
ways, in their preferred language, so that families can better
protect their pockets from the financial challenges of an
unexpected illness or injury."
The campaign debuted during one of the Latin community's most
popular music awards shows of the year, the Latin American Music
Awards, last week on Telemundo. The Aflac Duck played a pivotal
role during the awards show, as he was the "official protector" of
the envelopes holding the names of the winners of the night. After
walking down the purple carpet, the fearless feathered security
guard worked tirelessly to assure the audience that the awards were
kept safe throughout the night. Viewers can see highlights of the
evening on social media (@AflacDuck) or visit Aflac's exclusive
"Winners of the Night" section on Telemundo.com.
"Help" opens with a woman, who has her leg propped on a bench
and wrapped in a cast, sitting on a couch reviewing medical bills.
Her father enters and asks how she is doing. The daughter expresses
her surprise about the fact that her major medical insurance isn't
covering all of her expenses.
Luckily, she has Aflac and received her money in one day, which
means she doesn't have to touch her savings or the grocery money.
The Aflac Duck pushes two full bags of groceries into the room to
prove that the grocery money went to its intended use. The father
is pleased but must ask, "If not with money, how else can I
help?"
The daughter cleverly looks over to her child, who has been
playing offscreen, and suggests, "You could change your first
diaper." He looks bewildered with this task and even looks down at
the Aflac Duck for assistance. The Duck slowly steps backwards out
of the room, leaving a trail of duckprints in spilled baby
powder.
In addition to the television commercial, the campaign will
include local radio advertising in select markets, digital
advertising, social media, online videos and more.
To learn more about Aflac, visit aflac.com/teayuda.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For six decades, Aflac insurance
policies have given policyholders the opportunity to focus on
recovery, not financial stress. In the
United States, Aflac is the leading provider of voluntary
insurance sales at the worksite. Through its trailblazing One Day
PaySM initiative, Aflac U.S. can receive, process,
approve and disburse payment for eligible claims in one business
day. In Japan, Aflac is the
leading provider of medical and cancer insurance and insures 1 in 4
households. Aflac individual and group insurance products help
provide protection to more than 50 million people worldwide. For 10
consecutive years, Aflac has been recognized by Ethisphere as one
of the World's Most Ethical Companies. In 2016, Fortune magazine
recognized Aflac as one of the 100 Best Companies to Work For in
America for the 18th consecutive year and included Aflac on its
list of Most Admired Companies for the 15th time, ranking the
company No. 1 in innovation for the insurance, life and health
category for the second consecutive year. In 2015, Aflac's contact
centers were recognized by J.D. Power by providing "An Outstanding
Customer Service Experience" for the Live Phone Channel. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac and One
Day PaySM, visit aflac.com or espanol.aflac.com.
Media contact – Kristen
Fraser, 706.243.5543 or mediarelations@aflac.com
Analyst and investor contact – Robin Y. Wilkey, 706.596.3264 or 800.235.2667,
FAX: 706.324.6330, or rwilkey@aflac.com
Logo -
http://photos.prnewswire.com/prnh/20100423/CL92305LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/aflac-helps-hispanic-policyholders-protect-their-pockets-in-new-campaign-300341756.html
SOURCE Aflac