Adobe Redefines Customer Experience at Adobe Summit 2017
March 21 2017 - 12:00AM
Business Wire
Launches Experience Cloud and Advertising Cloud; Showcases
New Platform Capabilities and Innovations in AI, VR and IoT
Today, Adobe (Nasdaq:ADBE) kicked off Summit 2017 with a
record-breaking 12,000 attendees. Adobe unveiled Experience Cloud,
a comprehensive set of cloud services designed to give enterprises
everything they need to deliver exceptional customer experiences.
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and
Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform, Adobe’s underlying, cross-cloud architecture that unifies
content and data. The company also announced new developer tools
and partner integrations as well as new intelligence features for
enterprises powered by Adobe Sensei. Finally, Adobe and Microsoft
announced the availability of their first set of joint solutions
focused on transforming customer experiences.
In addition to showcasing Adobe's latest technology
breakthroughs, the conference will feature Academy Award-nominated
actor Ryan Gosling, Saturday Night Live’s Kate McKinnon and Super
Bowl MVP Peyton Manning, who will share how digital has impacted
their careers. Executives from Facebook, Microsoft, National
Geographic, the NBA and others will join Adobe executives on main
stage.
Introducing Adobe Experience Cloud
Digital has disrupted every industry and forward-looking
enterprises understand that a great customer experience is the
differentiator that separates market leaders from market laggards.
An exceptional experience is the most important step in a long-term
relationship with a customer and requires deep intelligence and
amazing design. In response to these challenges, Adobe today
introduced Adobe Experience Cloud, a comprehensive set of
cloud services designed to give enterprises everything they need to
deliver exceptional customer experiences. Comprised of Adobe
Marketing Cloud, Adobe Advertising Cloud (see separate press
release) and Adobe Analytics Cloud, Experience Cloud is built on
the Adobe Cloud Platform. And because it’s from Adobe, Experience
Cloud integrates with Adobe Creative Cloud and Document Cloud (see
separate press release).
Significant Enhancements to Adobe Cloud Platform and Adobe
Sensei
Adobe introduced new enhancements to its Adobe Cloud Platform,
the underlying, cross-cloud architecture that unifies content and
data. Key updates include new Sensei capabilities for enterprise
customers as well as new tools and partner integrations available
through Adobe I/O, Adobe’s cross-cloud developer portal. In
addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee,
Mastercard, Ooyala, SapientRazorfish and others announced new Adobe
Experience Cloud integrations, now available on Adobe Exchange.
Adobe Sensei, the intelligence layer in the Adobe Cloud
Platform, offers customers a unified AI and machine learning
framework as well as intelligent services. Today, Adobe released
new Sensei capabilities for the enterprise, including Fluid
Experiences, Auto-Target, Enhanced Anomaly
Detection and Contribution Analysis (see separate press
release).
Adobe and Microsoft Announce Availability of Joint Offerings
to Transform Customer Experiences
Adobe and Microsoft announced availability of their first set of
joint solutions designed to help enterprises transform their
customer experiences. Available today, these solutions will
transform cross-channel experiences and campaign orchestration
using Adobe Experience Cloud and Microsoft Cloud. In addition, the
companies announced they are collaborating on the first open
industry standard to define and unify the language for marketing,
sales and services data needed to deliver digital experiences
consistently at scale (see separate press release).
Adobe Sneaks New Tech
At “Summit Sneaks,” Adobe will preview unannounced technology in
areas including AI, VR and IoT. Sneaks offer the audience an
unprecedented – and entertaining – look into the future, showing
brands how they can reimagine their current customer experiences
and business processes. Hosted by SNL’s Kate McKinnon, attendees
will get a sneak peek at the latest innovation coming out of
Adobe’s R&D teams. Sneaks is a perennial highlight of Summit
and audience favorites often become part of future product
offerings.
Helpful Links:
- Stream the Summit keynotes live on
Tuesday, March 21, 9–11:30 a.m. and Wednesday, March 22, 10 a.m.–12
p.m. PT:
http://summit.adobe.com/na/sessions/summit-online/sign-up/
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170320006344/en/
AdobeJeff Fisher, 415-832-4013jfisher@adobe.comorStefan
Offermann, 408-536-4023sofferma@adobe.com
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