Iconic Brand Launches “If You’ve Got A Life,
You Gotta Swiffer” Creative Campaign
In 1999 Swiffer swept the nation by storm, reinventing the way
Americans clean. This innovative brand from Procter & Gamble
changed the practices and expectations in surface cleaning. The
very name ‘Swiffer” sparked a revolution, quickly evolving to
iconic ‘verb” status – marking its legendary and pioneering
status.
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"Dancing with the Stars" sensation Maksim
Chmerkovskiy partners with Swiffer to celebrate the iconic brand's
18th birthday, Thursday, March 16, 2017, in New York. (Photo by
Diane Bondareff/Invision for Swiffer/AP Images)
Now celebrating its 18th birthday and the launch of a new
campaign, “If You’ve Got A Life, You Gotta Swiffer!” – the brand is
teaming up with “Dancing with the Stars” favorite, Maksim
Chmerkovskiy, and “Adulting: How to Become a Grown-up in 468
Easy(ish) Steps” author Kelly Williams Brown, to show consumers
that while ‘adulting’ is hard, Swiffer makes it easy!
“Swiffer and I want to show you that cleaning can be fun by
adding a little shimmy to your cleaning,” said Maksim Chmerkovskiy.
“Between ‘Dancing with the Stars’ and being a new dad, I don’t
always have a ton of time to dedicate to cleaning, but Swiffer
helps me quickly dance my way to a clean house!”
To kick start a year-long celebration of Swiffer turning 18 and
becoming an adult, the brand is hosting a birthday celebration.
Maksim Chmerkovskiy will give a whole new meaning to clean when he
unveils an exclusive dance to samba your way to a clean home. Kelly
Williams Brown will demonstrate how to quickly clean and prepare
any home before a dinner party, regardless of how much time there
is to clean.
“One of the more difficult things to accept about adulthood is
that the house will never magically clean itself -- at least mine
hasn't. Also, walking around barefoot on a gross floor is one of
those very-preventable things that can make you feel like a total
failure," Brown said. "But Swiffer makes it so easy to have
beautiful, clean floors in exchange for just a few minutes."
The new creative campaign builds upon this and resonates with
families because it highlights Swiffer as the perfect solution for
maintenance cleaning.
“Modern life is busy. Having a full life is awesome. But also a
little messy. But the solution isn’t to live less - it’s to
clean smarter,” said Jane Pejkovska, Creative Director for
Publicis, the agency that created the ad campaign. “Swiffer makes
it really easy to stay on top of the mess that our favorite people
(and, yes pets) can leave behind. The spots are based on simple,
human and insightful little stories from everyday life that
demonstrate how Swiffer can fit into a variety of lifestyles.”
Check out the two new creative pieces, “The Princess and the
Dirty Hardwood Floor” and “Haircuts on Hardwood Floors,” by
visiting the Swiffer YouTube channel.
Swiffer offers a variety of products that help busy,
time-starved families clean quickly and effectively so they can
spend more time on things that really matter regardless of how
overscheduled their life may be. No matter how much time you have
to clean, Swiffer’s WetJet, Sweeper and Dusters help tidy up life’s
dirtiest moments fast.
For more information on the Swiffer family of products, please
visit swiffer.com, facebook.com/swiffer or
youtube.com/swifferusa.
About Swiffer®
In 1999, Swiffer made its debut and soon established itself as
both a pioneer in the cleaning systems category and a pop culture
icon. Swiffer products have starred on “Saturday Night Live,” have
been featured in Hollywood blockbusters and have graced the cover
of Rolling Stone. With the support of Swiffer fans around the
world, Swiffer has built a family of distinctive products built
smarter than traditional cleaning tools. Today,
Swiffer® Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer®
SweeperVac®, Swiffer® WetJet®, Swiffer® Dusters®,
Swiffer® 360° Dusters, Swiffer®Dusters Extender,
Swiffer® Dust and Shine and Swiffer® Steamboost® are
used in more than 50 million households worldwide and continue to
revolutionize the way people clean.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20170316005173/en/
Citizen RelationsAlyssa Bermudes (US),
213-996-3806alyssa.bermudes@citizenrelations.com
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