Cold-Pressed HPP Juice and Traditional Greek
Yogurt Smoothie Launches in 4,300 Starbucks Locations with Fresh
Approach to $2.2 Billion Smoothie Market
Evolution Fresh, a market leader in cold-pressed, High Pressure
Processed (HPP) juice, and Dannon, the leading maker of yogurt in
the U.S., today debut handcrafted Evolution Fresh™ Smoothies in
4,300 Starbucks® stores in the Pacific Northwest, Northern
California and in select Starbucks locations within grocery stores
nationwide. These smoothies will transform the $2.2 billion
smoothie category,1 delivering delicious nourishment on-the-go with
three flavors of smoothies made with traditional, proprietary Greek
nonfat yogurt and super-premium cold-pressed fruit and vegetable
juice. Later this spring, innovations in the $7 billion yogurt
category2 will follow with additional Evolution Fresh Greek Yogurt
Products, Inspired by Dannon, including new fruit and Greek yogurt
parfaits arriving in Starbucks locations nationwide this May, and
fruit on the bottom Greek yogurts that hit grocery shelves
nationwide this summer.
Evolution Fresh™ Smoothies, made with a
proprietary Greek nonfat yogurt created with Dannon and
cold-pressed high pressure processed juice, are available now at
4,300 Starbucks stores in the Pacific Northwest, Northern
California and in select Starbucks locations within grocery stores
nationwide. (Photo: Business Wire)
“Our customers are looking for foods with fewer ingredients that
are minimally processed and taste great,” said Jeff Hansberry,
president, Evolution Fresh. “That’s why it is so important for
Dannon and Evolution Fresh to each bring what we do best. Customers
will appreciate the simple ingredient list, creamy, proprietary
high-quality Greek nonfat yogurt combined with fruit prepared to
highlight the taste nature intended.”
“Our collaboration with Starbucks promises to make a significant
contribution to Dannon’s mission to bring health through food to as
many people as possible,” said Jeffrey Rothman, vice president of
Marketing & Innovation for Dannon. “Combining the unique
capabilities of both companies, we have crafted simple, delicious
fruit and Greek yogurt products that are more accessible than ever
before. This new range of Greek yogurt products has no artificial
flavors, artificial sweeteners or preservatives, simple as that.
And, because they will be available at both grocery stores and
thousands of Starbucks retail locations, this partnership breaks
new ground, making it even easier for Americans to enjoy
yogurt-based products wherever and whenever they want.”
Handcrafted Evolution Fresh™ Smoothies
After a successful pilot test in 2014, Evolution Fresh is
expanding its presence in the $2.2 billion smoothie category with
the launch of Evolution Fresh™ Smoothies, which are made with a
proprietary Greek nonfat yogurt created with Dannon and
super-premium cold-pressed HPP juice made from powerhouse
ingredients such as kale, spinach, carrot, strawberries and mango.
The smoothies are available to order in three varieties:
- Sweet Greens: A delicious
vegetable-forward smoothie made from an assortment of green
vegetables balanced with mango and banana, plus Greek nonfat
yogurt. Greens have never been so approachable!
- Strawberry: A unique take on the
classic strawberry smoothie enhanced with apple and banana, plus
Greek nonfat yogurt.
- Mango Carrot: A sweet, approachable
mango smoothie with a twist of carrot, plus Greek nonfat
yogurt.
Evolution Fresh™ Smoothies are made with simple ingredients,
including cold-pressed 100 percent real fruit and vegetable juice
blended with proprietary Greek nonfat yogurt. Each smoothie is free
of artificial sweeteners, preservatives, colors and flavors. The
smoothies can be customized by adding fresh kale, protein powder or
extra Greek yogurt for an additional boost of protein or nutrients.
The suggested retail price for a 16 fl. oz. smoothie is $5.95.
Evolution Fresh™ Smoothies are available now at more than 4,300
Starbucks locations including Washington, Oregon, Alaska, Northern
California and select Idaho Starbucks stores, as well as select
Starbucks stores located inside grocery locations like Target,
Albertsons / Safeway and Kroger across the nation. These Starbucks
“Licensed Stores” will lead the national launch of the Evolution
Fresh™ Smoothies, addressing a customer need for delicious snacks
in the afternoon, when grocery store traffic is highest.
More Evolution Fresh Greek Yogurt Products, Inspired by
Dannon to Launch This Spring and Summer
The new product portfolio is the result of Evolution Fresh and
Dannon’s collaboration to make delicious and simply designed
offerings more widely accessible. The two companies worked together
for two years to develop a proprietary Greek nonfat yogurt that is
not only creamy, but is also the perfect canvas for the fruit and
vegetables used in these unique products. Without added flavors,
artificial sweeteners or preservatives, these products contain
easily recognizable ingredients that consumers can feel good
about.
With these products, Evolution Fresh and Dannon have been able
to meet dual business objectives of increasing health and wellness
options while also giving Americans the opportunity to enjoy
yogurt, fruit and vegetables more frequently and in new ways. This
product portfolio is also breakthrough because it provides greater
access than before to specially crafted, mild Greek yogurt paired
with delicious fruit and vegetables for millions of consumers
through thousands of points of distribution.
New Greek Yogurt Parfaits at Starbucks Cafes
In an effort to provide nourishing options on the go, Evolution
Fresh Greek Yogurt Parfaits, Inspired by Dannon will be available
in 6,000 Starbucks Stores nationwide in May. The new Greek yogurt
parfaits will be crafted from proprietary, creamy, Greek nonfat
yogurt, artisan granola and real fruit. Bursting with vibrant
ingredients, these Greek yogurt parfaits will be available
year-round in Strawberry and Dark Sweet Cherry varieties, and
seasonally with Fresh Berries and Honey options. The suggested
retail price for one parfait ranges from $3.75 to $4.25.
New Fruit on the Bottom Greek Yogurts in Grocery
Stores
This summer customers can look forward to bringing home new
fruit on the bottom Greek nonfat yogurts available at grocery
stores nationwide. Lovingly made without any added flavors,
artificial sweeteners or preservatives, these fruit on the bottom
yogurts combine proprietary, creamy, Greek nonfat yogurt with the
delicious flavors of real fruit. With breakthrough clear packaging,
consumers can easily see the high-quality craftsmanship and
recognizable ingredients that go into each spoonful.
The four flavors include: Blueberry, Black Cherry, Raspberry
Blackberry and Pineapple Passion Fruit. With the suggested retail
price of $1.69, Evolution Fresh Greek Yogurts, Inspired by Dannon
will begin to roll out in select locations in May and are expected
to be on shelves nationwide in July.
About Evolution Fresh,
Inc.
Evolution Fresh offers cold-pressed juices and foods that
provide high-quality, wholesome, and delicious nutrition to
consumers. Evolution Fresh takes a different approach to crafting
its cold-pressed juice – it presses and squeezes vegetables and
fruits, bottles the juice cold and uses high pressure processing
(HPP) to help protect flavors and nutrients. Evolution Fresh offers
an extensive portfolio of bottled juices, available nationally in
premium grocery stores, natural food stores, Starbucks retail
stores, and in the four company-operated Evolution Fresh retail
locations. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks
and Evolution Fresh seek to make incredible nutrition widely
accessible. To learn more about Evolution Fresh and our
cold-pressed difference, please visit evolutionfresh.com.
About Dannon
Headquartered in White Plains, New York, Dannon makes more than
200 different styles flavors and sizes of cultured refrigerated and
frozen dairy food in Minster, OH, Fort Worth, TX, West Jordan, UT,
and Portland, OR, to serve the diverse needs of its retail and
foodservice customers. Dannon’s mission is to bring health through
food to as many people as possible via its wide offering of
delicious and wholesome fresh and frozen yogurts. Dannon is a
subsidiary of Danone, and Dannon is the top-selling brand of yogurt
worldwide, sold under the names Dannon and Danone. For more
information, visit dannon.com.
1 IBISWorld, May 2014
http://www.ibisworld.com/industry/juice-smoothie-bars.html
2 Danone 2013
http://www.danone.com/en/danone13focus/united-states/
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150331005283/en/
Evolution FreshErin Schaeffer,
+1-206-318-7100press@starbucks.comorDannon U.S.Michael J. Neuwirth,
+1-914-872-8708michael.neuwirth@dannon.com
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