Intel Security Continues to Innovate as Consumer Security Needs Evolve
September 15 2015 - 8:00AM
Business Wire
Services Help Protect Users’ Data, Identity
and Privacy, Keeping Connected Consumers Safe from Online
Threats
Intel Security today announced the availability of its new
consumer security services designed to safeguard consumers
ever-evolving digital lives. The new product line now includes True
Key™ by Intel Security. It also extends unlimited* cross-device
protection beyond the McAfee LiveSafe™ service to McAfee AntiVirus
Plus, McAfee Internet Security, and McAfee Total Protection.
There are six new online threats found every second, according
to a recent Intel Security report. Plus, the average US consumer
now owns four connected devices and spends 60 hours a week online
across those devices. As digital security threats increase and
consumers use more devices and apps in more locations, there is a
need to deliver innovations that transcend malware protection to
include protection of devices, personal data and identity. Intel
Security is working to address this need by providing consumers
with multiple cross-device security offerings that help users
better secure their devices and personal data.
“Today digital security must go beyond antivirus technology.
It’s an imperative for everyone who connects online to have layered
security to afford them the best possible protection,” said John
Giamatteo, corporate vice president and general manager of consumer
at Intel Security. “It’s time to think and act differently in such
a way that fundamentally alters the way we will protect our
customers. We are doing just that by integrating and extending
security in ways we think will profoundly enhance our
abilities to detect and protect against the latest
threats.”
New Consumer Security Line-Up Designed to Better Protect
Entire Digital Life
The new consumer security services focus on helping to protect
consumers’ digital lives regardless of where they are, what device
they use or where they store their personal data. The products
deliver protection against threats, such as malware, hacking and
phishing attacks, and device-specific protection in case of loss or
theft while also helping to secure their identity across the
devices they use.
Key new features and enhancements include:
- Cross Device Security: Services
now provide protection against viruses and the latest online
threats on every Windows PC, Mac, Android and iOS device that a
user owns.
- New Scan, Discover, Protect
Technology: Enables users to scan home networks for
unprotected devices in order to easily provision and protect those
devices with their security service.
- Sign-In Without
Passwords: Newly integrated True Key™ by Intel Security is a cross platform,
multi-factor authentication application that makes it easier and
safer to log in. True Key allows consumers to log into
mobile apps, websites, and devices using a combination of factors
such as their face, fingerprint or devices. The premium
version is included in McAfee Internet Security, McAfee Total
Protection and McAfee LiveSafe™.
- Improved Mobile Protection:
Mobile device security offers new features such as a home screen
widget to quickly perform essential tasks and a battery optimizer
feature to increase battery life across devices.
- New Wearable Security: The
mobile security capability also extends security measures to
Android Wear watches. It helps users prevent mobile or wearable
device loss, stay on top of mobile threats and boost mobile device
performance – all from their watch.
- Access to the Next Generation of
Browsing Protection: McAfee WebAdvisor now checks for active
anti-virus and firewall protection, identifies compromised
passwords, and helps users make smarter decisions when they are
online.
With these additional features and enhancements, consumers get a
safer and seamless online experience that allows them to manage
security from almost any device.
For pricing, availability and more information on the consumer
product line-up, please visit: https://home.mcafee.com/
Sources:
The U.S. Digital Consumer Report, Nielsen, February 2014McAfee
Labs Threat Report, Intel Security, May 2015
About Intel Security
McAfee is now part of Intel Security. With its Security
Connected strategy, innovative approach to hardware-enhanced
security, and unique Global Threat Intelligence, Intel Security is
intensely focused on developing proactive, proven security
solutions and services that protect systems, networks, and mobile
devices for business and personal use around the world. Intel
Security is combining the experience and expertise of McAfee with
the innovation and proven performance of Intel to make security an
essential ingredient in every architecture and on every computing
platform. Intel Security’s mission is to give everyone the
confidence to live and work safely and securely in the digital
world. www.intelsecurity.com.
No computer system can be absolutely secure.
*License(s) is (are) for personal use on all supported devices
you own for the duration of your subscription. McAfee security
services cover PCs, Macs, Androids, iPads® and iPhones®. Some
features are not available on iPad and iPhone.
Note: Intel and the Intel logo are trademarks of Intel
Corporation in the U.S. and/or other countries. McAfee, McAfee
LiveSafe and the McAfee logo are trademarks of McAfee Inc. or its
subsidiaries in the U.S. and/or other countries.
**Other names and brands may be claimed as the property of
others.
© 2015 Intel Corporation
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version on businesswire.com: http://www.businesswire.com/news/home/20150915005083/en/
Intel SecurityKim Eichorn,
408-455-2172Kimberly.eichorn@Intel.comorZeno GroupMelinda Jenkins,
650-801-7957Melinda.jenkins@zenogroup.com
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