BOSTON, Oct. 1, 2015 /PRNewswire/ -- ShoeBuy, the world's
largest, most diverse shoe shopping site with an amazing array of
accessories, bags and clothing, today announced that footwear
industry executive Bob Mullaney has
joined the company's senior management team as Chief Operating
Officer (COO) and President. Mullaney will report to Chief
Executive Officer Mike
Sorabella.
"The investments and improvements we have made over the past
year have helped build a great site and brand experience for our
customers," said Sorabella. "Bob joins at the perfect time to lead
this repositioning of ShoeBuy to help drive growth and increase
market share within the developing and fragmented online footwear
market. His energy, industry expertise and proven track record make
him an ideal leader to capitalize on these
opportunities."
Earlier this year, ShoeBuy demonstrated its commitment to a
customer-centric approach with the introduction of a new brand
identity and the addition of a new Chief Technology Officer to help
transform the company and enrich its customers' shopping
experience. In this new role, Mullaney will bring together
critical functions of the ShoeBuy business for maximized
efficiencies and operational excellence, including merchandising,
warehouse management, operations, and customer service departments.
Mullaney will develop and enhance existing and new brand
partnerships, improve and build new categories, and develop
innovative ways to increase customer engagement. Mullaney looks
forward to working with EVP of Merchandising, Trisha Sweeney to utilize an ideal combination
of experiences that will maximize ShoeBuy's business in the online
space.
"As consumers increasingly shop online, it is a great time to
join one of the first online shoe retailers to partner with great
brands, offer new experiences and create new ways to engage with
our customers," said Mullaney. "I'm eager to partner with the
ShoeBuy team to further realize the potential for the brand within
the expanding and evolving footwear space."
Mullaney brings more than two decades of retail and footwear
expertise to ShoeBuy. Most recently, he served as President,
Americas for Rockport, overseeing
the wholesale and retail businesses where he led the turn-around of
a decade long declining business. Mullaney was part of the
executive team that facilitated the sale of the company from Adidas
Group, owner of Reebok and Taylor-Made, to a new entity established
by Boston-based investment firm,
Berkshire Partners and New Balance.
Prior to joining Rockport,
Mullaney held branded wholesale executive and general management
positions at Brown Shoe Company (now Caleres Group), Vida Group and
Stride Rite Corporation. Mullaney is an active Two Ten Footwear
Foundation Member.
Mullaney holds a Bachelor of Science in Accounting and
Communications from Babson College and
a Masters of Business Administration from Bentley College.
About ShoeBuy
With the most loved labels,
sought-after styles and hard-to-find sizes, ShoeBuy has helped
millions of shoppers find their perfect match since 2000. Offering
more than a million products to choose from across more than 1,200
brands, ShoeBuy makes it easy for shoppers to find their faves fast
or peruse until their hearts delight in its endless selection of
shoes, clothing, bags, and accessories. ShoeBuy is an operating
business of IAC (NASDAQ: IACI) and is headquartered in Boston, MA. Learn more at shoebuy.com, connect
with us on Twitter @ShoeBuy, follow us on Instagram or Pinterest,
or visit our Facebook page.
Press Contact:
Erin Maratea
ShoeBuy
pr@shoebuy.com
617-451-2929 x.300
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SOURCE ShoeBuy