- Improved benefits for all participants
- Incorporating the Exhibition Centre's most modern hall
NUREMBERG, Germany, May 14, 2024
/PRNewswire/ -- At this world-leading event,
the Spielwarenmesse team faces the constant challenge of
selecting the ideal position around the Nuremberg site for each of
the numerous product groups and taking a forward-looking,
experience-led approach to the arrangements in the individual
halls. For the next event from 28 January to
1 February 2025, the organiser Spielwarenmesse eG is
already creating opportunities for exhibitors and visitors to
benefit from the new on-site experience. Changes to space
allocation at the centre, including for the first time use of the
multiple prize-winning Hall 3C, will open up more space and
long-term growth opportunities to various product categories.
"We have analysed each one of our 13 product groups to ensure
they are perfectly positioned. With the new allocation and
expansion of the halls, we are ensuring that the Spielwarenmesse
remains fit for the future and offering improved benefits to
visitors," explains Christian
Ulrich, Spokesperson of the Executive Board at
Spielwarenmesse eG. The new concept ties Hall 3C into the
site plan for the first time. This master work by prize-winning
architect Zaha Hadid manages to
achieve an especially inviting atmosphere, promising the highly
valuable stands in the growing categories of Baby and Infant
Articles and Lifestyle Products a modern hall with
plenty of daylight. One specific practical benefit is that direct
short-distance routes to Halls 1, 2 and 3 can take advantage of the
existing synergies with neighbouring categories.
The School Articles, Stationery, Creative Design product
group is moving to the directly adjacent Hall 2. "The
cancellation of Insights-X has led to high demand from exhibitors
in the stationery sector who now wish to present themselves at the
Spielwarenmesse," affirms Florian
Hess, Member of the Executive Board at Spielwarenmesse eG.
For this reason, this product area will now have its own hall,
bringing the entire stationery range together and creating growth
opportunities from the point of view of both exhibitors and
visitors. The category offers enormous potential, above all in the
back-to-school and creative fields, and this will be exploited even
more strongly in the future.
A new dynamic is similarly emerging in Hall 7. In the
first place, the exhibitors' desire to bring Model Railways and
Model Construction closer still to the Technical Toys,
Educational Toys, Action Toys product group has been taken into
account. Well-known companies such as Hornby Hobbies, ICM Holding,
IXO Models, Märklin, Noch and Tamiya have already announced that
they will again be participating. In addition, Hall 7 will in
future accommodate Sports, Leisure, Outdoor as well as
Services for Trade and Industry. The Sports, Leisure,
Outdoor product group will also be found in Hall 7A,
whose modern design, flooded with light, is ideal for action areas
and product presentations. This hall, moreover, benefits from its
prominent location in direct proximity to the East Entrance
(Eingang NCC Ost). Arrangements in the other halls are
unaffected.
Christian Ulrich sums it up thus:
"The changes are aimed at further increasing the appeal of the
Spielwarenmesse and promoting synergies, but also at highlighting
opportunities for expansion that will provide the best possible
trade fair experience for all participants."
You can find the new plan of the Exhibition Centre at
www.spielwarenmesse.de/media.
Spielwarenmesse®
Trade fair and marketing services provider Spielwarenmesse eG
organises the Spielwarenmesse® – the leading
international fair for toys, hobbies and leisure. This B2B event
provides a comprehensive communication and ordering platform for
national and international exhibitors. With its presentation of
innovations and comprehensive overview of the industry, the fair
contains a valuable pool of information with which the trade all
over the world can navigate the market each year. A new addition
since 2022 has been the multifunctional platform
Spielwarenmesse® Digital, a complementary service to the
Spielwarenmesse. Since 2013, the term Spielwarenmesse®
has also been a protected word mark in Germany.
Trade fair dates: Spielwarenmesse® Tuesday to
Saturday, 28 Jan – 1 Feb 2025
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SOURCE Spielwarenmesse eG