NEW
YORK, May 14, 2024 /PRNewswire/ -- Today,
the Ad Council, America's leading nonprofit leveraging the power of
communications to inspire action and accelerate change around the
most pressing issues in America, proudly unveiled its newly formed
Trade Association Advisory Committee. The new committee is
comprised of executives from trade associations representing every
sector of the media ecosystem.
"The Ad Council's ability to convene leaders within advertising
and across all industries to focus on a shared goal is a testament
to the power of collaboration," said Lisa
Sherman, President and CEO of the Ad Council. "Our
incredible partners at the industry trade associations have been
invaluable in helping to create lasting social change and we are
thrilled to deepen these relationships with a shared commitment to
moving the needle on America's most pressing issues."
Coming together in a collaborative environment, members of the
newly formed Trade Association Advisory Committee will offer
insights and perspectives on the challenges and opportunities
facing their industries, guide the best ways to effectively engage
their memberships, and explore opportunities to amplify Ad Council
messages as a collective in the ultimate service of driving
meaningful impact.
Founding companies and members of the Ad Council's Trade
Association Advisory Committee include:
- Abby Auerback, EVP and CCO, TVB
- Ajay Durani, Sr. Advisor,
Marketing, DPAA
- Stephanie Fierman, CMO, ANA
- Tammy Greenberg, SVP of
Business Development, RAB
- Jeff Jan, EVP of Strategy
& Growth, OAAA, Chair of the Ad Council's Trade Association
Advisory Committee
- Jennifer Jose, SVP of
Public Affairs, NAB
- John Koenig, Director, IBAA
- Adrianne Lipscomb, VP of
Creative Services, AAF
- Lindsey Loving, Director
of Communications, NMA
- Carryl Pierre-Drews, EVP,
Chief Marketing Officer, IAB
- Ann Rubin, EVP of Marketing Communications &
Events, 4A's
- Joy Sims, VP of Strategic Communications, NCTA
- Greg Stuart, CEO,
MMA
In support of Mental Health Awareness Month, the committee is
pleased to announce its first collaborative effort. Beginning in
June, the initiative will unite industries and significantly
amplify the Ad Council's Love, Your Mind campaign, extending the
initiative's mental health resources to those who need them.
"Our collaboration with these esteemed trade groups is vital,
strengthening our position in supporting societal issues through
the power of our platforms," said Jeff
Jan, EVP of Strategy & Growth at OAAA and Chair of the
Ad Council's Trade Association Advisory Committee. "Being appointed
as Chair of the Ad Council's Trade Association Advisory Committee
is both an honor and a testament to our dedication at OAAA and
within the industry at large. As we honor Mental Health Awareness
Month and support other impactful Ad Council campaigns over the
years, it is inspiring to be at the center of these transformative
efforts."
For years, the Ad Council has developed strategic partnerships
with individual trade associations to galvanize a specific industry
around a singular issue. Partnerships such as TVB's Project
Roadblock and OAAA's Child Car Safety Roadblock have significantly
impacted the broadcast and out-of-home industries. During the
pandemic, the Ad Council harnessed the collective superpower of all
major trade associations to support the COVID-19 Vaccine Education
efforts. By uniting the power of these associations, we formed a
unified voice that reached millions of people across the country to
achieve maximum impact.
More information on the Ad Council's Trade Association Advisory
Committee and other committees can be found here.
THE AD COUNCIL
The Ad Council convenes creative
storytellers to educate, unite and uplift audiences by opening
hearts, inspiring action and accelerating change around the most
pressing issues in America. Since the non-profit's founding, the
organization and its partners in advertising, media, marketing and
tech have been behind some of the country's most iconic social
impact campaigns – Smokey Bear, A
Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the
Paper Ceiling and many more. With a current focus on mental health,
gun safety, the opioid epidemic, skill-based hiring and other
critical issues, the Ad Council's national campaigns encompass
advertising and media content, ground game and community efforts,
trusted messenger and influencer engagement, and employer programs,
among other innovative strategies to move the needle on the most
important issues of the day.
To learn more or get involved, visit AdCouncil.org, join
the Ad Council's communities
on Facebook, Instagram, LinkedIn, and Twitter,
and view campaign creatives on YouTube.
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SOURCE The Ad Council