NatureSweet and Barilla Unveil “Salads Done Right”: A Culinary Collaboration
May 13 2024 - 11:47AM
Business Wire
Juicy NatureSweet tomatoes combined with new
Protein+® Cellentani Pasta create nutritious meals to help fuel
families and provide recipe inspo this summer
NatureSweet®, North America’s leading vertically integrated
agricultural company and the top selling brand in snacking tomatoes
is teaming up with Barilla®, the world’s leading pasta maker, to
transform salads with the launch of their co-branded campaign,
“Salads Done Right”, offering a new spin on salads.
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NatureSweet and Barilla Unveil “Salads
Done Right”: A Culinary Collaboration (Photo: Business Wire)
The combination of NatureSweet Cherubs® snacking tomatoes—packed
with antioxidants— and Barilla’s newest addition to its line of
Protein+® pastas - Cellentani (pronounced, “CHELL’-en-tah-nee”) -
boosts the nutritional value of each salad. Barilla Protein+
Cellentani is a corkscrew shape pasta made with classic golden
wheat and protein from chickpeas, lentils, and peas. The pasta
combined with sweet snacking tomatoes is a fusion of flavors and
textures that elevate any salad to a delicious and nutritious
meal.
“This partnership is creating mouthwatering summer pasta salads
that are packed with protein, fiber, calcium, and even more
vitamins and minerals,” says Lori Castillo, NatureSweet Vice
President of Marketing. “Our fresh and sweet snacking tomatoes
complement the pasta recipes beautifully, the perfect balance—
light, refreshing, and satisfying— for families on-the-go,
embarking on their next summer adventure.”
In addition to inspiring recipes, the “Salads Done Right”
campaign will feature strategically located signage in both produce
and pasta aisles, captivating custom displays, retail media
placements, and targeted digital advertising to engage online
consumers at Kroger and ShopRite stores.
“Pasta salad season is one of our favorite times of the year at
Barilla,” says Angie Cotter, U.S. Pasta Brand Marketing Director,
Barilla Americas. “Pasta is truly the perfect base to any salad and
the addition of NatureSweet snacking tomatoes is a great pairing.
We hope that our partnership together inspires fans to get creative
in the kitchen as they prep for BBQs, picnics or weekly meals.”
For a summer filled with flavor and nutrition, NatureSweet and
Barilla invite you to explore new ways to add protein to your diet
through their exciting range of salad creations such as: Barilla
Protein+ Cellentani Caprese Pasta Salad with NatureSweet Cherubs
Cellentani Antipasto Pasta Salad with Cherubs Penne with Spring
Vegetables
The Barilla and NatureSweet campaign will run from May 27th to
July 13th.
About NatureSweet® (NS Brands, Ltd.) NatureSweet® is the
single-source solution for greenhouse-grown vegetables and is the
#1 best-selling brand in snacking tomatoes. The largest vertically
integrated agriculture company in North America, NatureSweet
guarantees great tasting produce year-round, both organic and
conventional. Our vegetables are carefully grown, harvested, and
packaged by more than 6,000 directly employed company Associates.
NatureSweet tomatoes, cucumbers, and sweet peppers are handpicked
at the peak of freshness and sold at major supermarket retailers
throughout the United States, Mexico, and Canada. NatureSweet is
dedicated to having a positive social, environmental, and economic
impact within our communities, and our commitment is to transform
the lives of agricultural workers throughout North America. This
work, as well as our efforts regarding sustainability, have led us
to earn B Corp, Fair Trade, and the Equitable Food Initiative (EFI)
certifications.
About the Barilla Group Barilla is a family business, not
listed on the Stock Exchange, chaired by the brothers Guido, Luca
and Paolo Barilla. It was founded by their great-grandfather Pietro
Barilla, who opened a bakery in Parma in 1877. Today, Barilla is
renowned in Italy and around the world for the excellence of its
food products. With its brands – Barilla, Mulino Bianco, Pan di
Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and
Vesta, Misko, Voiello, Academia Barilla, First, Catelli, Lancia,
Splendor, Back To Nature and Pasta Evangelists – it advocates
tasty, hearty and nutrition, inspired by the Mediterranean Diet and
the Italian lifestyle.
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version on businesswire.com: https://www.businesswire.com/news/home/20240513177975/en/
Jenny Halpin Sr. Corporate External Communications Manager
NatureSweet® jennyh@naturesweet.com
Katie McNicholas Barilla®
Katie.McNicholas@barilla.com