Bedrock's new luxury residential project at
Hudson's Detroit marks Douglas
Elliman's arrival to the country's fastest-appreciating
housing market
DETROIT, April 18,
2024 /PRNewswire/ -- Douglas Elliman Development
Marketing (DEDM), a division of the premier independent real estate
brokerage Douglas Elliman Realty, announced today that it will lead
marketing and sales for The Residences at The Detroit EDITION, a
new luxury residential project from EDITION Hotels and real estate
firm Bedrock. Located at 1208 Woodward Avenue, on the historic site
of Detroit's legendary J. L.
Hudson Department Store, The Residences at The Detroit EDITION were
designed by SHoP Architects, with interiors by Yabu
Pushelberg.
Elliman agents Andrew Anderson
and Bruce Ehrmann of the
Anderson-Ehrmann Team will lead sales and marketing. The ground-up
construction heralds Douglas
Elliman's first project in—and official arrival to—the Metro
Detroit market, the fastest-appreciating housing market in
the United States in 2023,
according to the financial services firm CoreLogic. A nearly
4,000 square foot sales center, located at 1225 Woodward Avenue,
will be available soon, by appointment only. Adding to the
excitement of this project, General Motors just announced it will
move its global headquarters to Hudson's, which will be the second-tallest
skyscraper in Detroit, and a
neighbor of The Residences at The Detroit EDITION.
"The Residences at The Detroit EDITION represent an exciting new
chapter in the life of this important American city," said
Howard M. Lorber, Executive Chairman
of Douglas Elliman. "We could not be
prouder to be among such esteemed partners on such an impactful
project."
Part of Bedrock founder Dan
Gilbert's vision to bring a mixed-use development to
downtown Detroit, The Residences
at The Detroit EDITION will offer a fresh approach to living in a
city with innovation in its DNA. The 45-story tower located above
the Midwest's first EDITION Hotel will comprise 97 one- to
four-bedroom condominium residences with hardwood floors,
ten-foot-plus ceilings and custom kitchens by WoodMode and will
stand as Detroit's second-tallest
building, offering never-before-seen panoramic views of the city,
including such landmarks as Belle
Isle, the Gordie Howe Bridge and Comerica Park. The
award-winning SHoP Architects envisioned the project over the
course of a decade, exploring Detroit's architectural history and the
importance of Hudson's Department
Store to its cultural landscape.
"Like every other residential offering from this brand, known
for individualized experiences, The Residences at The Detroit
EDITION will provide homeowners with the highest standard in modern
city living," said Susan de França, President and CEO of Douglas
Elliman Development Marketing. "From exceptional architecture and
interior design to elevated amenities and hotel services, as well
as easy access to a host of cultural destinations, residents will
experience Detroit at its absolute
best."
EDITION hotels can be found in 19 dynamic destinations
around the world, including New York
City, Miami Beach,
London, Tokyo, Reykjavik, Singapore, Rome and more. Displaying the best of dining
and entertainment, services and amenities "all under one roof,"
each EDITION property is completely unique and will reflect the
best of the culture and environment of Detroit and of the time.
Conceived by Ian Schrager in a
partnership with Marriott International, EDITION combines the
personal and intimate experience that Ian
Schrager is known for with Marriott's operational expertise
and scale. DEDM has led sales and marketing for EDITION
Residences, Miami Edgewater; The Residences at the Miami Beach
EDITION; and The Residences at The West Hollywood EDITION.
"Collaborating with Bedrock and EDITION on the concept and
marketing for The Residences at The Detroit EDITION has been
especially gratifying for the Anderson-Ehrmann Team," said
Douglas Elliman associate broker and
new development sales expert Bruce
Ehrmann. "And given the scale of the project," added
Andrew Anderson, Ehrmann's partner
and fellow Douglas Elliman associate
broker, "… the impact it will have on Detroit makes it all the more meaningful."
The neighborhood surrounding The Detroit EDITION is filled with
contemporary art galleries, vibrant public spaces, fashionable bars
and restaurants and upscale boutiques, in addition to Detroit's most important cultural institutions
and multiple sports centers, including Little Caesars Arena,
Comerica Park and Ford Field.
Veteran Douglas Elliman new
development specialists, Michigan
native Cory Charlupski (8899 Beverly
in West Hollywood) and Grace
Klickman (432 Park Avenue in Manhattan and 8899 Beverly in West Hollywood),
will serve onsite as Director of Sales and Director of Operations,
respectively.
Sales will commence shortly.
For more information, visit EditionResidencesDetroit.com or
call 313.241.6589.
About Douglas Elliman Development Marketing (DEDM)
Douglas Elliman Development Marketing, a division of Douglas
Elliman Realty, offers unmatched expertise in sales, leasing, and
marketing for new developments throughout New York City, Long
Island, Westchester,
New Jersey, Florida, California, Massachusetts, and Texas. The company's new development hybrid
platform matches highly experienced new development experts with
skilled brokerage professionals who provide unparalleled expertise
and real time market intelligence to its clients. The firm is
heralded for its achievements in record-breaking sales throughout
each of its regions. Drawing upon decades of experience and
market-specific knowledge, Douglas Elliman Development Marketing
offers a multidisciplinary approach that includes comprehensive
in-house research, planning and design, marketing, and sales.
Through a strategic global alliance with Knight Frank Residential,
the world's largest privately-owned property consultancy, the
company markets properties to audiences in 58 countries,
representing an over $87 billion
global new development portfolio.
https://www.elliman.com/marketing
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SOURCE Douglas Elliman