Willow Bridge Property Company Grows Over 20K Net Units
April 17 2024 - 10:15AM
Willow Bridge (formerly known as Lincoln Property Company) has been
named the 4th Largest Apartment Manager according to the 2024 NMHC
Top 50 list released earlier this month. Willow Bridge has ranked
on the NMHC 50 list every year since the rankings debuted in 1989.
Following the company’s acquisition by Ontario
Teachers’ Pension Plan (OTPP) in February 2023, Willow Bridge is no
longer affiliated with Lincoln Property Company or Liberty Military
Housing (37.2K units), which resulted in a drop to 180,000 units
under management. In just a matter of months, Willow Bridge
steadily grew to over 200,000 units, a remarkable feat despite an
industry-wide dip in transaction volume and apartment starts.
“While the numbers might tell the story that we
dipped in units under management, that is far from the truth,” said
Scott Wilder, President, Property Management for Willow Bridge.
“Despite separating from Liberty Military Housing and undergoing a
rebrand, Willow Bridge had one of our best years in terms of net
unit growth, climbing from 180,000 units to over 200,000 in 2023.
These 20,000 additions to our portfolio signify the long-term
partnerships we continue to build with our valued clients and are a
testament to the exceptional level of service from our teams.”
After unveiling a new name, logo and visual
identity in October 2023, Willow Bridge Property Company has
ambitious growth plans for the future. With strong sponsorship from
its shareholder, OTPP, the company has a thoughtful strategy to
grow and support property management operations, while
significantly expanding investment and development programs, and
building on capital relationships.
Recognized by NMHC as one of the 25 Largest
Developers with 2,854 units started in 2023, Willow Bridge has
several notable multifamily developments in the pipeline. Solverre,
a 303-unit amenity-heavy development bordering Lake Michigan is
pre-leasing in Chicago, and Balsa, a 222-unit office-to-multifamily
conversion in Washington D.C. is set to open this summer, among
others.
Looking ahead, Jeff Courtwright, President,
Development at Willow Bridge, expressed optimism about the
company’s future growth trajectory. “We’re looking forward to
continued growth in our development and acquisitions as we continue
into the second quarter,” he stated. Despite the economic
conditions, Willow Bridge remains steadfast in its commitment to
pursuing quality developments across the U.S. with projects
underway in major metros from Miami, to Chicago, D.C., Dallas,
Orlando, Nashville, and beyond.
About Willow Bridge
Founded in 1965 by Mack Pogue as Lincoln Property
Company, Willow Bridge Property Company is one of the United
States’ most respected full service residential property companies,
operating a successful portfolio in 75 markets. Headquartered in
Dallas, Texas, Willow Bridge proudly employs over 4,500 team
members, has built over 200,000 apartments and manages 200,000
units for its clients. To learn more, visit willowbridgepc.com.
Media Contact: Megan Collins, National Director of
Communications, Willow Bridge Property Company 214-740-3300 |
corporate@willowbridgepc.com
SOURCE Willow Bridge Property Company
A photo accompanying this announcement is available at
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