Introducing the Ultimate Fruit-Powered Snack
to Support Overall Nutrition Goals
NEW YORK,
April 17,
2024 /PRNewswire/ -- Today, the leading
squeezable pouch snack GoGo squeeZ® announced an
exciting innovation: GoGo squeeZ® Active Fruit Blend
with Electrolytes. This powered by fruit sports snack is convenient
for those on the go or on the move. The newest addition to the GoGo
squeeZ® portfolio is disrupting the snack category with
a recipe that's powered by real fruits, made especially for teens
and young adults with active lifestyles.
GoGo squeeZ® Active Fruit Blend with
Electrolytes keep the fun going by helping to replenish
potassium, sodium, and magnesium – important electrolytes that are
lost in sweat during physical activity. Also, it is a good source
of antioxidants, including vitamin C, vitamin A, and vitamin
E. The three flavors – Strawberry Pineapple Orange,
Cherry Raspberry Lime, and Blueberry
Strawberry Lemon – are a great snacking sidekick to any active
lifestyle, from pick-up basketball games to bike rides and
everything in-between.
"This announcement marks a revolutionary step for
GoGo squeeZ® as we grow our brand and grow with our
consumers. We are energized to introduce GoGo squeeZ®
Active Fruit Blend with Electrolytes to active individuals who
are on-the-go, and to families that have loved our brand for
years," said GoGo squeeZ® Chief Marketing Officer
Mark Anthony Edmonson.
GoGo squeeZ® Active Fruit Blend with
Electrolytes is a sports snack you can feel good about with no
added sugars1, dyes or artificial flavors and is gluten
free, nut free, and dairy free. These BPA-free,
no-refrigeration-needed pouches are designed to enjoy on the
go.
GoGo squeeZ® Active Fruit Blends with
Electrolytes are available now at Sam's Club for $14.98 for an 18-count pack and Target for
$9.99 for a 10-count pack. 10-count
packs will be available at major retailers later this year
including Walmart, Kroger, and Amazon starting in May, along with
national grocers in June.
As product continues to roll out on shelves
nationwide, GoGo squeeZ® Active Fruit Blends with
Electrolytes will be supported by a robust creative campaign
debuting this spring, focused on the joy of sports and physical
activities.
1 GoGo squeeZ®
Active with Electrolytes is not a low-calorie food. Product
contains 11-12g of sugar and 60 calories per serving.
About GoGo squeeZ
GoGo
squeeZ® is on a mission to provide wholesome food
solutions for kids of all ages and being responsible to our planet
as they continue their everyday adventures! Since 2008, the brand
has been the leading squeezable pouch made with fruit and other
nutritious ingredients. GoGo squeeZ® makes on-the-go
snacking nutritious and delicious with more than 30 varieties of
squeezable fruit blends, Fruit & VeggieZ, YogurtZ, Happy
CollectionZ and SmoothieZ. Each pouch is crafted with the highest
quality ingredients. For more information visit
www.gogosqueez.com.
About MOM Group
MOM Group was
founded in 2006 following the merger of Mont Blanc and Materne, two
companies with the center of know-how in the French dairy and fruit
dessert industries. Today, with its fruit and dairy pouches, Pom
Potes® in France and
GoGo squeeZ® in the United
States, the group is dedicated to offering families
convenient and fun snacking solutions made from the best of nature.
It draws its success from its industrial know-how and its capacity
to innovate and create snacking solutions based on high-quality raw
materials. MOM Group has experienced outstanding growth in the last
10 years, consolidating its position as a snacking leader in
several strategic geographies. It is comprised of 1,300 employees
across five countries and four factories in France and the US. MOM Group's parent company
is the Bel Group, a world leader in single-serving portion cheese.
For more information visit www.momgroup.com.
Anna Whitelaw
Weber Shandwick
AWhitelaw@webershandwick.com
212-445-8341
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SOURCE GoGo squeeZ