Non-Alcoholic THC/CBD Beverage Line Earns Wine
and Spirits Industry Recognition, Hits Market April 2024
DENVER, April 17,
2024 /PRNewswire/ -- Fable, a line of
award-winning premium THC/CBD-infused botanical cocktails that
brings an elevated taste to the alcohol alternative market, is now
available nationwide. Fable's non-alcoholic cocktails were released
in California in 2021 and quickly
emerged as industry standouts for their authentic ingredients and
uniquely crafted flavors. The beverage line has earned fast
recognition from the wine and spirits industry, receiving the
highest medal in the non-alcoholic RTD category at the 2024 Wine
and Spirits Wholesalers of America Access LIVE. Fable is now
available for purchase online across the country.
The idea for Fable began when husband-and-wife team Ben and Kristin Kennedy set out to develop a
non-alcoholic, THC-infused beverage that delivered on the same
characteristics and qualities of a fine alcoholic cocktail. The
team worked alongside a culinary council of chefs and mixologists
to curate high-quality, hand-picked ingredients and craft a layered
taste profile of herbs, spices, and fruits that mimic the taste
experience of a cocktail.
"A fine alcoholic drink has mouthfeel, viscosity, and a
layered flavor profile," said Ben
Kennedy, CEO and co-founder of Fable. "We found a natural
and delicious way to replicate the alcoholic bite and flavor arc of
a premium cocktail. Consumers shouldn't have to sacrifice on taste
should they choose to drink an alcohol alternative."
On top of the complex flavor profile, each 12 oz can contains a
5mg micro dose of Delta-9 THC and 3mg CBD. The result is an
elevated taste experience from first sip to the buildable buzz felt
in the moments afterwards.
"The growing popularity of the sober-curious lifestyle shows
that the non-alcoholic market is missing a significant human truth,
which is that many of us want something to take the edge off
without having to turn to alcohol," adds Kennedy. "Fable is that
perfect addition to a happy hour, dinner party, or night in with
family and friends."
The Fable Varieties:
- Into the Woods: Hints of rosemary and peach are grounded
by juniper and white oak.
- Best Zest: A bouquet of grapefruit, orange, and lime
open. Cinnamon and cardamom finish with the warmth of Sichuan pepper.
- Night Flight: Ginger yields to cucumber, blackberry, and
hibiscus notes while spearmint and lemon peel lend brightness.
Fable will be available for purchase online
at www.drinkfable.com to anyone 21 years of age or older
across the country beginning April
2024.
About Fable
Fable is a non-alcoholic, low-dose THC/CBD
cocktail line created to bring an elevated taste and fun to social
gatherings. The product line offers consumers complex yet delicate
botanical blends with an uplifting, subtle buzz. A 12-ounce can of
Fable contains a total of 5mg THC and 3mg CBD. Fable offers
award-winning taste, receiving top honors at the 2024 Wine and
Spirits Wholesalers of America Access Live and the 2023 L.A. Times
High Spirits Awards.
To learn more, visit www.drinkfable.com or @drinkfable on
Instagram.
Media contact:
Lauren Christopher
lauren@drinkfable.com
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SOURCE Fable