Third Largest Sportswear Manufacturer Using
Branch's Mobile Growth Platform To Organically Grow New App via
Web-to-App, Email and Social Features
SAN FRANCISCO, June 28, 2022 /PRNewswire/ -- Branch, the
leading omni-channel platform for mobile linking and
mobile measurement, and the Puma Group, the third largest
sportswear manufacturer in the world, have partnered to
successfully launch and grow Puma's first global e-commerce app.
The companies will work together to drive fans and consumers to the
Puma app by providing a reliable and personalized user
experience, including allowing users to jump directly to the app
content they want to see.
"Launching a mobile app is a huge initiative for the company and
one our customers have been asking for," said Jason Isenberg, Global Head of Digital Consumer
Experiences, Puma. "In order to deliver the high-quality mobile
experience our customers expect, we had to find a technology
partner that could guarantee a seamless experience between
platforms and the ability to help us identify and grow our user
base. Branch is just that partner, and we have been extremely
pleased with the results to date."
Initially, Puma's work with Branch will focus on three key
areas:
- Web-to-App – Puma will use Branch's web-to-app smart banners
(called 'Journeys') to guide customers from the Puma website into
the Puma app. This will drive new app installs and
dynamically target users based on engagement level.
- Email – Using Branch's Universal Email product, Puma will
add dynamic deep links and mobile attribution to its customer
relationship management (CRM) campaigns. This will
increase engagement, reduce churn and improve conversions
by allowing elements like one-click to order.
- Social – Using Branch, all Puma social links will be able to
deep link out of social platforms and into the Puma app content.
This will further drive app conversion and engagement while also
unlocking new revenue streams.
"Puma is a trusted brand to millions of consumers worldwide and
we are thrilled they have selected Branch to help guide them
through the mobile ecosystem," said Mirko
Brinker, Director Central EMEA, Branch. "Using our dynamic
linking infrastructure, Puma will be able to provide its customers
with a frictionless mobile experience, while also securing access
to cross-channel attribution insights, which will help inform their
plans for future campaigns."
Puma is rolling out its app market by market, starting with
India where it launched in early
June.
About Branch
Branch provides the industry's leading mobile linking and
measurement platforms, unifying user experience and attribution
across devices and channels. Branch has been selected by over
100,000 apps since 2014 including Adobe, BuzzFeed, Yelp and many
more, improving experiences for more than 3 billion monthly users
across the globe.
About Puma
PUMA is one of the world's leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For more than 70 years, PUMA has relentlessly pushed
sport and culture forward by creating fast products for the world's
fastest athletes. PUMA offers performance and sport-inspired
lifestyle products in categories such as Football, Running and
Training, Basketball, Golf and Motorsports. It collaborates with
renowned designers and brands to bring sport influences into street
culture and fashion. The PUMA Group owns the brands PUMA, Cobra
Golf and stichd. The company distributes its products in more than
120 countries, employs about 16,000 people worldwide and is
headquartered in Herzogenaurach, Germany.
Media Contact:
Paula Mantle
press@branch.io
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