RALEIGH, N.C., Dec. 6, 2018 /PRNewswire/ -- Pendo, creator
of the leading product cloud for digital products and data-driven
product teams, today announced the first ProductCraft Conference, a
destination event for modern product leaders to be held at
San Francisco's Palace of Fine
Arts on Thursday, May 9, 2019.
ProductCraft's inaugural conference brings together the smartest
thinkers in the field of product management with seasoned
practitioners for a day of experiential learning, inspiration, and
networking. The conference will include fresh voices presenting new
ideas and perspectives that push the boundaries of thinking on
product innovation, design, planning and leadership.
ProductCraft will feature a new conference format with
salon-style conversations on various stages along with interesting
food and drink; an editorial arcade with opportunity to participate
in podcasts and video interviews; and an unforgettable party set in
a unique location in the shadow of the Golden Gate Bridge. A
headline band will be announced at a later date. The event will be
held at the Palace of Fine Arts, one of San Francisco's architectural landmarks, which
was built for the 1915 Panama-Pacific Exposition to exhibit works
of art from around the world.
Headliners include:
- Guy Raz, creator, host, and
editorial director of three of the most popular podcasts in
history: TED Radio Hour, How I Built This, and Wow in the World. In
2017, Raz became the first person in the history of podcasting to
have three shows in the top 20 on the Apple Podcast charts.
- Tatyana Mamut, a startup and
product advisor whose background includes product and design
leadership roles at IDEO, Salesforce, and Amazon. Mamut most
recently served as GM and director of product at Amazon Web
Services. She holds a PhD in cultural anthropology and combines
that knowledge with her product background to inform innovation,
customer centricity, scaling and digital transformation
journeys.
- Jeetu Patel, chief product
officer at Box, where he leads the overall product and platform
strategy, driving the long-term roadmap for the public cloud
content management company. Patel has spent more than 23 years in
enterprise technology, previously as general manager and chief
executive of EMC's (now Dell EMC) Syncplicity business unit.
"The discipline of product management is very much on the rise,"
said Jake Sorofman, CMO of Pendo,
the producer of ProductCraft. "With our various ProductCraft
initiatives, we seek to celebrate and elevate the role, creating
provocative and insightful content and shared virtual and physical
spaces where product leaders can learn from each other.
ProductCraft: The Conference brings this together as a marquee
event by and for the product community."
Pendo launched ProductCraft in February
2018 with editorial content produced by and for product
leaders. The site has since published hundreds of original
articles, videos, infographics, and podcast episodes, including a
weekly debate series featuring product leaders from companies like
Zendesk, Wix, and Okta. Its Debate Club Live events have drawn more
than 1000 attendees to live debates in five North American cities.
This conference extends on the momentum built in the site's first
year of operation with a large-scale marquee event.
ProductCraft is committed to diversity and inclusion and has
partnered with Women In Product as its premier content partner for
this event. Women In Product is a non-profit organization
passionate about product management, aiming to build a strong
community of women builders and leaders in the tech industry. In
partnership with ProductCraft, Women In Product will help source
speakers, host an exclusive dinner on May
8th, and host a networking lounge the day of the
ProductCraft event.
In addition to Women In Product, initial conference sponsors
include SiriusDecisions, MongoDB, and Product Collective. Super
early bird tickets cost $499 and are
for sale now at https://events.productcraft.com/conference/
About Pendo
Pendo is a product cloud that provides user insight, user
guidance and user communication for digital product teams. With
Pendo, these product teams can understand product usage, collect
feedback, measure NPS, onboard users, and announce new features in
app—all without requiring engineering resources. Founded in 2013 in
the heart of Raleigh and backed by
Battery Ventures, Spark Capital, Meritech Capital and Sapphire
Ventures, Pendo has raised $106
million and counts 800 customers, including Zendesk,
Salesforce, Coupa, Gainsight, BMC, and Sprinklr. Pendo is also the
producer of ProductCraft, a destination editorial site with
insights by and for product leaders; and Pendomonium, a premier
product conference. For more information, visit: www.pendo.io
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SOURCE Pendo