Emode Names Samir Arora Chairman of the Board, Enters Media Metrix Top 50 Industry Veteran to Assist With Strategy and Growth SAN FRANCISCO, Nov. 13 /PRNewswire/ -- Emode.com, Inc. today announced the appointment of Samir Arora as chairman of the board and unveiled its new identity as Tickle Inc. (http://www.tickle.com/). The company was also named as one of the world's Top 50 most trafficked web sites by comScore Media Metrix. These moves coincide with the news of the company's acquisition of the third largest social networking player, Ringo.com. (see separate release) "Today's announcements reflect our mission to establish Tickle as the next online media company," said James Currier, founder and CEO. "Our new name better reflects our company's fun intimate and human personality. I look forward to leveraging Samir's unique strategic and operational experience to build Tickle into a global provider of consumer-focused media services. With his help, the new name, and our war chest of capital for expansion, we are well on our way to achieving our goals." An industry veteran, Samir Arora brings more than ten years of experience as a chairman and chief executive officer and over 18 years of management experience at Apple, Rae Technology, NetObjects and Information Capital. In 1995, he founded NetObjects, Inc., creating the first web site-building product that was used to create over ten million web sites worldwide. Arora was the founder, chairman and chief executive officer of NetObjects, named one of the Top 100 Internet Software companies by Softletter and Top 500 Media companies by NewMedia. Arora oversaw the company's growth from inception through launch, investment acquisition by IBM, public offering and sale of its products and services. Arora is a frequent speaker at industry and financial conferences, and the recipient of CNET's "Web Innovator of the Year" and IIA's "Entrepreneur of the Year" awards. He has been involved with the launch and massive adoption of several groundbreaking technologies that help people create, communicate and connect such as the Apple Macintosh, desktop publishing, personal information management, information architecture and navigation and web sites. "The first generation of the web was all about information -- building web sites, browsing, searching and shopping -- we are now at the start of the next generation of the Internet, and it's all about people," said Samir Arora, Chairman of Information Capital LLC. "Having helped over 16 million individuals discover and communicate more about themselves, Tickle is uniquely poised to lead this revolutionary change. I am excited about helping the Tickle founders and management team build Tickle into a leading personal media company with massive reach, viral growth, deep technology, and significant revenue." Since its founding four years ago, Tickle has provided viral content such as self-discovery, matchmaking and social networking services to build a critical mass of over 16 million members. According to comScore Media Metrix, Tickle was shown to be the number two Internet destination in the women's category -- currently, more than 65 percent of the company's members are women. Tickle has had six consecutive quarters of profitable growth, with a majority of revenues coming from consumer subscriptions and a smaller portion from top-tier advertisers. Arora's appointment is effective immediately, and he joins other board members Andrew Anker of August Capital and Tickle founder and CEO James Currier. About Tickle (formerly Emode): Founded in 1999, Tickle Inc. is an online media company that makes its members the center of the experience, providing self-discovery, matchmaking, and networking services to more than 16 million active members worldwide. Tickle is a place where people make deep, meaningful connections, understand themselves and others, and manage their personal and professional relationships in a way that is fun and efficient. The company is distinguished by a strong foundation in scientific research, a proven commitment to protecting member privacy, an ability to quickly deliver innovative new features, and many years of customer satisfaction and financial success. Tickle has recently been named as one of the top 50 web sites by comScore Media Metrix and is funded by August Capital and nationally known leaders in the areas of media, consumer research, and technology. For more information, please visit http://www.tickle.com/. Keywords: Yahoo, AOL, IAC, Google, Match.com, Personals, Classmates, Friendster, Tribe, eHarmony, HotJobs, CareerBuilder, Monster. DATASOURCE: Tickle Inc. CONTACT: media, Diane Schreiber of Spark PR, +1-415-962-8200, ext. 231, or , for Tickle Inc.; or Jennifer Hwang of Tickle Inc., +1-415-281-6360, or Web site: http://www.tickle.com/ Web site: http://www.emode.com/