RhythmOne Expands Suite of Smart TV Impression Units for Advanced TV Advertising
November 27 2018 - 9:00AM
Business Wire
YuMe by RhythmOne is One of the Largest Single
Sources of Smart TV Ad Inventory
RhythmOne plc (LSE AIM: RTHM), a global advertising technology
company, today announced that its pioneering advanced TV and video
solution, YuMe by RhythmOne, is now offering an expanded set of
Smart TV Impression Units to meet the evolving needs of marketers.
In addition to the expanded set of units, YuMe by RhythmOne is now
one of the largest single sources of smart TV ad inventory, with
new inventory now available from its premier smart TV original
equipment manufacturer (OEM) partners.
YuMe by RhythmOne’s Smart TV Impression Units are a premium,
high share-of-voice units displayed within the smart TV hubs of its
OEM partners. The company began offering these types of ads in
2011, known then as First Impression Units, when the majority of
connected TV (CTV) ad experiences were delivered on smart TVs and
Blu-ray players. Although the market for standalone over-the-top
(OTT) streaming devices has grown, a smart TV is one of the primary
ways users may access OTT and streaming content on a television.
eMarketer estimates that smart TVs specifically – i.e., televisions
with built-in internet connectivity that do not require a
standalone device – are used today in the US by 94.8 million
people, which represents the majority (approximately 51.9%) of all
CTV users in 2018. This figure is projected to rise 119 million
people by 2022, representing approximately 58.3% of all CTV
users.1
“As smart TV ownership and CTV viewing continues to rise,
innovative monetization models are rapidly emerging to reach a
growing audience of cord cutters and cord-nevers,” said Jorg Nowak,
Senior Vice President of Global Sales, RhythmOne. “The ability for
our Smart TV Impression Units to reach
audiences – sometimes as the ‘last stop’ before entering
non-ad supported streaming services – is invaluable for advertisers
as a way to engage with these hard to reach consumers on the
biggest screen in the home.”
YuMe by RhythmOne’s Smart TV Impression Units run in highly
visible positions throughout the viewing experience, including the
TV’s home screen, content store, and apps, as viewers look for and
browse content. They also offer a variety of available post-click
actions such as click-to-video, click-to-website, click-to-custom
micro-site, and click-to-app, all of which are full-screen
experiences. This ad unit is particularly effective when trying to
get in front of consumers who are about to enter non-ad-supported
content.
Smart TV Impression Units serve three key categories of media
buyers:
- Digital Display Media Buyers
seeking to extend digital cross-screen campaigns with unique,
high-impact smart TV display opportunities.
- Digital Video Media Buyers who
want to add efficiency and incremental reach to existing video
campaigns.
- Connected TV Media Buyers
looking to deliver high-impact engagement with unique audiences
(e.g., cord cutters and cord-nevers) on CTV devices.
The features of Smart TV Impression Units include:
- Smart TV Impact. Delivery of ads
across multiple OEMs, and includes unique ad formats only available
through this offering. Currently available for US campaigns.
- Smart TV Takeover. 100%
share-of-voice on OEM-connected devices. These are increasingly
popular across brand categories to help achieve campaign objectives
including product launches, tune-in campaigns (show/movie
releases), and driving viewers to an app supported in the OEM
native app store. Available in North America.
- Smart TV National. Broad reach
to help maximize audience extension for linear TV or digital
campaigns. Available in North America and Latin America.
- Smart TV Geo-targeted. Increased
scale targeted at the DMA level. Available in North America.
1eMarketer: US Smart TV Users and Penetration, July 2018.
About RhythmOne
RhythmOne drives engagement between advertisers and targeted
audiences – resulting in real, measurable business outcomes. We
offer fully-integrated, cross-screen solutions that span desktop,
mobile, and connected TV (“CTV”) across high-impact video, rich
media, display, social, and native advertising formats – helping
advertisers reach high-propensity audiences wherever and however
they consume content. The connections we make are further enhanced
through unique audience data and powered by our unified
programmatic platform, RhythmMax. RhythmMax includes RhythmGuard, a
proprietary verification and brand safety filtering technology that
screens underperforming and suspicious traffic before it reaches
the marketplace. This end-to-end platform – coupled with the
world-class service of our account teams – is designed to provide
more direct, efficient, and effective connections, driving ROI for
advertisers and publishers. Founded in 2004 in the UK, RhythmOne is
headquartered in San Francisco with offices in the US, UK, Europe,
APAC, and Canada. For more information, please visit
www.rhythmone.com.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements regarding the adoption of smart TV and the
benefits of this offering. These forward-looking statements are
subject to risks and uncertainties, assumptions and other factors
that could cause actual results and the timing of events to differ
materially from future results that are expressed or implied in the
forward-looking statements. Factors that could cause or contribute
to such differences include the dynamic and rapidly evolving
sector, as well as the highly competitive industry that RhythmOne
operates in, which make it difficult to evaluate prospects. These
and other risk factors are discussed in RhythmOne’s Annual Report
for the period ended March 31, 2018. The forward-looking statements
in this press release are based on information available to
RhythmOne as of the date hereof, and we assume no obligation to
update any forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20181127005010/en/
Media Industry ContactMelissa LavertySeismic Marketing
for RhythmOneMelissa@teamseismic.com
Analyst and Investor ContactMark BonneyRhythmOne
plcIR@rhythmone.com
Nomad and Broker for RhythmOneNick Westlake (Nomad)Numis
Securities Limited(UK) 020 7260 1000
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