TIDMACSO
Accesso Technology Group PLC
13 December 2018
13 December 2018
accesso(R) Technology Group plc
("accesso" or the "Group")
The Bear Grylls Adventure
accesso strengthens long-term relationship with Merlin
Entertainments
Integrated queuing, ticketing and guest management solution for
attraction in Birmingham, UK
accesso Technology Group plc (AIM: ACSO), the premier technology
solutions provider to leisure, entertainment, cultural and
hospitality markets, has announced an expansion of its partnership
with Merlin Entertainments to implement a combination of accesso's
ticketing, queuing and guest experience solutions at The Bear
Grylls Adventure in Birmingham, England.
The Bear Grylls Adventure will combine accesso Passport(R),
accesso LoQueue(SM) , The Experience Engine(TM) and accesso
Prism(SM) , here renamed BearTag, to deliver an unparalleled user
experience to its guests. Upon arrival and check-in, each guest
will receive a BearTag loaded with their custom itinerary, which
will guide them through their chosen adventures with live messages
and reservation notifications throughout their visit. The
technology will also enable guests to make secure, cashless
payments for meals and merchandise, receive marketing offers in
real-time and claim free photos from their unforgettable
experience.
This expansion is an indication of Merlin Entertainments' trust
in accesso and is a further demonstration of the power of accesso's
integrated offering. The Bear Grylls Adventure opened to the public
in October as a permanent attraction at the NEC campus.
Paul Noland, CEO of accesso, commented:
"As one of the largest attractions' operators in the world,
Merlin Entertainments has a long history of delivering new and
innovative experiences for its guests. We're thrilled to expand
this relationship by offering The Bear Grylls Adventure a holistic
technological ecosystem that drives operator revenue while bringing
the guest experience to a new level."
James Thomas, General Manager at The Bear Grylls Adventure,
commented:
"The technology Accesso provides is truly the future of our
industry. Through this partnership, we're providing our guests with
personalized and unique access to their experiences, whether
they're swimming with sharks or freefalling in our indoor skydiving
wind tunnel. With just the swipe of a finger on the BearTag touch
screen, our visitors have a world of adventure at their
fingertips."
For further information, please contact:
accesso Technology Group plc +44 (0)118 934 7400
Tom Burnet, Executive Chairman
Paul Noland, Chief Executive Officer
John Alder, Chief Financial Officer
FTI Consulting, LLP +44 (0)20 3727 1000
Matt Dixon, Adam Davidson
Canaccord Genuity Limited +44 (0)20 7523 8000
Simon Bridges, Richard Andrews
Numis Securities Limited +44 (0)20 7260 1000
Simon Willis, Mark Lander
About accesso(R) Technology Group
At accesso, we believe technology has the power to redefine the
guest experience. Our patented and award-winning solutions drive
increased revenue for attraction operators while improving the
guest experience. Currently serving over 1,000 clients in 30
countries around the globe, accesso's solutions help our clients
streamline operations, generate increased revenues, improve guest
satisfaction and harness the power of data to educate business and
marketing decisions.
accesso invests heavily in research and development because our
industries demand it, our clients benefit from it and it makes a
positive impact on the guest experience.
Our commitment to improving the guest experience and helping our
clients increase revenue is the core of our business. Our
technology solutions allow venues to increase the volume and range
of on- and off-site spending and to drive increased
transaction-based revenue through cutting-edge ticketing,
point-of-sale, virtual queuing, distribution and experience
management software.
Many of our team members come from backgrounds working within
the attractions and cultural industry. In this way, we are
experienced operators who run a technology company serving
attractions operators, versus a technology company that happens to
serve the market. Our staff understands the day-to-day operations
of managing complex venues and the challenges this creates, and
together we strive to provide our clients and their guests with
technology that empowers them to do more and enjoy more. From our
agile development team to our dedicated client service specialists,
every team member knows that their passion, integrity, commitment,
teamwork and innovation are what drive our success.
accesso is a public company, listed on AIM: a market operated by
the London Stock Exchange. For more information, visit
www.accesso.com. Follow accesso on Twitter, LinkedIn and
Facebook
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Authority to act as a Primary Information Provider in the United
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contact rns@lseg.com or visit www.rns.com.
END
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