Ann Taylor Celebrates Milestone 50th 'ANN'iversary With Launch of New Advertising Campaign Shot by Annie Leibovitz
August 03 2004 - 12:00PM
PR Newswire (US)
Ann Taylor Celebrates Milestone 50th 'ANN'iversary With Launch of
New Advertising Campaign Shot by Annie Leibovitz Linda Evangelista,
Alexandra & Theodora Richards, Cheryl Tiegs and Others
Personify 'I AM ANN TAYLOR' NEW YORK, Aug. 3 /PRNewswire-FirstCall/
-- In celebration of its 50th 'ANN'iversary, Ann Taylor will unveil
a new multi-media campaign entitled "I AM ANN TAYLOR ... CELEBRATE
50 WOMEN. 50 YEARS", featuring print and in-store components as
well as an exclusive website, IAMANNTAYLOR.COM, throughout August
and September 2004. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040803/NYTU007-a
http://www.newscom.com/cgi-bin/prnh/20040803/NYTU007-b ) Famed
photographer Annie Leibovitz shot the entire campaign, which
features icons of the modeling industry as well as emerging names
from every generation and background, to illustrate the evolution
of the brand. Famous figures from fashion past, present and future,
such as Linda Evangelista, Cheryl Tiegs, sisters Audrey and Angela
Lindvall, Patti Hansen (alongside her daughters Alexandra and
Theodora Richards), Shalom Harlow, Karen Elson, Dayle Haddon,
Dalia, Heather Marks, Yasmin Le Bon, sisters Missy and Frankie
Rayder, Hunter Reno, Karen Alexander (alongside her daughters Ella
and Zora), Ling and Ein, Mini Anden, Elaine Irwin Mellencamp,
Beverly Johnson, Twiggy and many other notable women, were chosen
to represent "The Ann Taylor Woman" in terms of style, substance
and personality. The women wore the brand's sophisticated,
ultra-feminine looks from the fall 2004 collection, which has a
renewed focus on sportswear classics. The campaign was designed to
pay homage to the brand's rich history with fashion presented
classically and to infuse the brand's timeless fashions with a
personalized flair for the modern Ann Taylor woman. The campaign
also introduces a redrawn logo which expresses both the heritage
and the modernity of the brand. "From its beginning in 1954, Ann
Taylor has worked with some of the world's most beautiful women,"
said Jerome Jessup, Senior Executive Vice President, Ann Taylor.
"In 2004 we wanted to celebrate that idea -- not just the
incredible beauty of these women, but their true selves as women at
their best, which has been the DNA of the Ann Taylor brand from day
one. To put it succinctly, we chose women we love that best
represent the extensive appeal of the brand." The campaign rollout
includes an extensive media buy for the September issues of W,
Vanity Fair, Harper's Bazaar, Elle, O The Oprah Magazine, InStyle
and Vogue with each magazine receiving different photographs from
the campaign. Vogue will run a 50-page "I AM ANN TAYLOR" insert in
the New York, Los Angeles, Chicago and San Francisco editions and a
two-page spread in the national edition of its September issue.
Also in September, the campaign will run movement print spots for
two consecutive weeks on the Times Square Astrovision screen in New
York, as well as floor-to-ceiling imagery in Ann Taylor store
windows nationwide, August through September. Immediately following
Labor Day, over 1 million direct marketing catalogs are being sent
to Ann Taylor clients and prospects. Ann Taylor will also launch an
exclusive website, http://www.iamanntaylor.com/ the week of August
9. The interactive website will provide visitors with the
opportunity to pre-order the Fall ANNiversary collection before
it's available in stores. In addition, the site features an online
forum where visitors may submit their Ann Taylor-related stories
for publishing consideration and exclusive behind-the-scenes
footage from the "I AM ANN TAYLOR" photo shoot, which was created
by model/filmmaker Kate Elson, sister of model Karen Elson who is
featured in the campaign. An online and in-store $50,000 wardrobe
sweepstakes will also launch nationwide on September 2 to coincide
with the brand's anniversary. Ann Taylor is one of the country's
leading women's specialty retailers, operating 685 stores in 45
states, the District of Columbia and Puerto Rico, and also Online
Stores at http://www.anntaylor.com/ and
http://www.anntaylorloft.com/ as of July 3, 2004.
http://www.newscom.com/cgi-bin/prnh/20040803/NYTU007-a
http://www.newscom.com/cgi-bin/prnh/20040803/NYTU007-b
http://photoarchive.ap.org/ DATASOURCE: Ann Taylor CONTACT: Craig
Harden, , or Jennifer Dornfeld- Petrisko, , both of Ann Taylor,
Inc., +1-212-457-2033; Allyn Magrino, , or Tara Madden, , both of
Susan Magrino Agency, +1-212-957-3005, for Ann Taylor Web site:
http://www.iamanntaylor.com/ http://www.anntaylor.com/
http://www.anntaylorloft.com/
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