PWLK Powerlock International Corporation (CE)

Powerlock Projects $416 Million in Retail Sales over the Next 60 Months Powerlock International Corp. (Pink Sheets: PWLK) is pleased to announce the launch and national roll-out of "Wheel-Safe," the company's patented one-of-a-kind anti-theft device specifically designed for the custom wheel market. Rick Fass, president of Powerlock International Corp., stated, "The custom wheel aftermarket is one of the fastest growing segments of that industry, with an estimated $2.6 billion in annual retail sales. 70% to 80% of all new SUV and truck buyers replace factory wheels with custom wheels at the time of purchase, at prices ranging up to $10,000 per set. Custom wheels typically aren't covered by insurance carriers, and no locking nut is 100% effective. Powerlock's patented "Wheel-Safe" product is the first of its kind worldwide, using wireless technology to alert an owner of attempted theft or tampering. Once activated, Wheel-Safe sounds off its 125 decibel, audible alarm and can also send a text message to an owner via cell phone in real time. There are approximately 200 million vehicles currently registered in the U.S. alone. Powerlock is the only company offering a wireless anti-theft wheel alarm system." Powerlock's "Wheel-Safe" has a pre-installation SRP of $295. In addition, Fass stated: "Powerlock's recent alliance with Jeff Walde Entertainment Inc. was established to secure major distribution channels, including a major celebrity to endorse the Power Lock anti-theft devices, and act as our national TV and radio spokesperson. We project 60-month retail sales of 1.4 million units of 'Wheel-Safe,' which could generate $416 million in gross revenues for the company. We expect to begin shipping the 'Wheel-Safe' to retailers and consumers on a national level by July 31 2006." About "Wheel-Safe" Electronic Wheel Security System The Wheel-Safe Electronic Security System is the world's first wireless anti-theft device for a vehicle's wheels and tires. Each wheel has a wireless electronic sensor mounted on it. This sensor is similar to a traditional wheel balance weight. A control module is mounted underneath the vehicle's dashboard together with a dash-mounted interface display. If any wheel is removed from its hub, an integrated siren will sound at a noise level of 125 decibels. This system may also be integrated with another product that will alert the owner via text message on his cell phone. The expected retail price for this system is $295 plus installation; installation takes about one hour. The product is expected to begin shipping on July 31, 2006. About Powerlock International Corp. Powerlock International Corp. (www.powerlock.com) specializes in vehicle anti-theft devices that cannot be bypassed by electrical means (hot-wiring) or removed. Power Lock is the only patent-protected anti-theft device on the market today that is 100% foolproof against auto theft by hot-wiring of the vehicle. They are installed inside the vehicle's starter to render it 100% immobile in the event of a theft attempt. Power Lock is 100% guaranteed to work. Nine out of 10 stolen cars are hot-wired and driven away. Mechanical devices such as steering wheel bars and pedal locks, and GPS anti-theft devices, including LoJack and OnStar, are only a minor inconvenience for the professional car thieves. Car alarms can be hot-wired because the professional thief simply cuts or jumps the alarm wires and he is gone. Tracking devices used by police to locate stolen cars do not stop the vehicle from being hot-wired, driven away, and dismantled at chop shops before they are even reported stolen. About Jeff Walde Entertainment Inc. Jeff Walde has been a powerful and innovative force in the entertainment industry since 1963. He has managed some of the world's most successful careers in show business including Sylvester Stallone, Roseanne, Helen Reddy, Marvin Gaye, Paul Rodriguez, Crosby, Stills & Nash, George Carlin, Donna Summer, Chicago, Clint Black, James Brolin and heavyweight world champion Mike Tyson. Currently he is the co-executive producer of NBC's prime-time series "The Contender," where he is partnered with Jeffrey Katzenberg, Mark Burnett, Sylvester Stallone, and Sugar Ray Leonard, starting its new season on ESPN. Walde secured deals for actor James Brolin for AAMCO Transmissions and George Forman for Meineke Mufflers as national spokespeople among several other companies and other celebrity spokespeople. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although the company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by the company or any other person that the objective and plans of the company will be achieved.