Cell Phone Text Messaging Builds Fan Loyalty and Revenue for the Julio Cesar Chavez, Jr. Boxing Team and American IDC
July 07 2005 - 6:00AM
Business Wire
Through American IDC (Pink Sheets:ACNI) (www.AmericanIDC.com),
enthusiastic fans are able to pay a nominal charge to exchange text
messages with well known boxer, Julio Cesar Chavez Jr. and gain a
chance to win vintage memorabilia, ringside seating, VIP photograph
sessions after-party invites, a new car and for one lucky winner, a
date with the young Chavez. "This is a superb way to positively
interact with a base of fans and followers, while at the same time
earning significant income," said Gordon Lee, American IDC's CEO.
"The small text messaging charges, that admirers willingly pay,
average $0.99 per message, and can result in millions of dollars of
revenue for entertainers, sports figures, celebrities and others
that have a large number of fans or followers. The revenue is split
between the client, American IDC and the phone carrier. "We are
particularly delighted to partner with Julio Cesar Chavez Jr., the
son of the legendary fighter who will be at ringside to cheer his
son to victory," continued Mr. Lee. "We will begin the campaign
this week, highlighted with two exceptional prizes for a lucky
winner -- a date with young Chavez and a chance to win a new car."
American IDC acquired SMART SMS technology and marketing expertise
for its text messaging services (www.SmartEntGroup.com), for most
of North and South America. SMART SMS pioneered Mobile
Entertainment worldwide, developing and managing hundreds of text
message campaigns for top brands such as Visa, Master Card, and
Coca Cola along with Hollywood Blockbusters such as: "X-MEN," "KILL
BILL" and "THE MATRIX" that resulted in millions of dollars of an
entirely new revenue stream. About American IDC Corp.: American
Interactive Digital Corporation (Pink Sheets:ACNI) is an
entertainment company that specializes in mobile marketing
campaigns for major brands as well as Internet delivered content
and services. American IDC owns and operates the SMART Text
Messaging technology www.smartentgroup.com, which was originally
developed and deployed in Europe. American IDC's marketing partner,
Smart Entertainment is a leading consulting and advertising firm
that specializes in developing marketing campaigns for major
brands. It has successfully launched over 300 campaigns worldwide.
Forward-Looking Statements: With the exception of historical
information, this news release and accompanying information may
include forward-looking statements that involve a number of risks
and uncertainties. Actual results could differ materially from
those anticipated as a result of various risks. There are numerous
factors that could contribute to such differences, therefore such
projected events and anticipated results are not warranties or
guaranties that such events will occur or that the Company will
achieve such results. For more information about this corporation
and risks involved in the investment of their publicly traded
shares, please see the company's web site(s), and/or documents
filed with the SEC, which are easily accessible in the EDGAR
database system.
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