Your Community App Powered by U.S. Bank Launches
July 13 2015 - 1:00PM
Business Wire
U.S. Bank is launching Your Community, a geo-location based app,
providing unique resources and information for consumers. The app,
which initially launched in the Santana Row area of San Jose,
Calif., features local events, promotional offers, financial
education tips, noteworthy community news and much more. The app
was developed in partnership with BlueSoho and is available for
FREE download in the app store for both Android and iOS
devices.
“We are continually looking for new and innovative ways to
connect with our customers through their mobile devices,” said
Dominic Venturo, chief innovation officer for U.S. Bank. “Your
Community also allows our business clients to make offers available
to individuals near the merchants’ locations. We encourage
everybody to download the app and check out all the offers and
helpful financial tips.”
While the initial launch focuses on Santana Row, the app also
includes information that appeals to all geographic regions. When
consumers download the app outside of San Jose, their location will
be detected automatically, and they’ll receive relevant national
U.S. Bank content.
U.S. Bank is an innovation leader in mobile banking and payments
and has been bringing industry-leading capabilities to customers
since 2007. It was one of the first to test contactless payment
technology. It was also a leader in implementing photo banking
services such as mobile check deposits, mobile photo bill pay,
mobile credit card balance transfer and person-to-person payments.
Additionally, businesses can speed up in-store card application
processes with mobile information capture from a driver’s license
and other features piloted at U.S. Bank.
About U.S. BankU.S. Bancorp (NYSE: USB), with $410
billion in assets as of March 31, 2015, is the parent company of
U.S. Bank National Association, the 5th largest commercial bank in
the United States. The Company operates 3,172 banking offices in 25
states and 5,016 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit
U.S. Bancorp on the web at usbank.com.
About BlueSohoBlueSoho (BLUE-SOHO.COM) is an integrated
marketing and technology firm designed to help brands dynamically
adapt to the needs of their technology savvy consumer – cross-media
and cross platform. We thrive at the intersection of bleeding-edge
technology, arresting creative, and interactive experiences. Based
on consumer behavior, we deliver brands in the most meaningful and
relevant context, driving momentum and transaction. We provide
brand activation campaigns, digital and mobile, local promotional
strategy, planning and buying, creative and production services for
retailers, publishers, and Fortune 500 companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20150713006000/en/
Susan Beatty, U.S. Bank Corporate Communications(612) 303-9229,
susan.beatty@usbank.comorJennifer Bergin, BLUESOHO, Managing
PartnerJennifer.bergin@BLUE-SOHO.COM(212) 583.6625
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