As part of Plenti, the first U.S. Loyalty
Coalition, Rite Aid will Partner with Leading Brands Including
AT&T, ExxonMobil, Macy’s, Nationwide Insurance, Enterprise
Rent-A-Car, Direct Energy and Hulu
Rite Aid Corporation (NYSE: RAD) announced today that an
enhanced version of its award-winning loyalty program, wellness+,
is now available to consumers, thanks to the company’s
participation in Plenti. Through Plenti, the first U.S.-based
consumer loyalty coalition, Rite Aid will transition its existing
loyalty program, of which there are nearly 25 million active
members, to wellness+ with Plenti. As part of the Plenti
coalition, Rite Aid joins other major retailers including AT&T,
ExxonMobil, Macy’s, Nationwide Insurance, Enterprise Rent-A-Car,
Direct Energy and Hulu to offer consumers numerous ways to earn
Plenti points and use them for savings.
“Joining Plenti is the next step in the continued evolution of
our highly successful wellness+ loyalty program,” said Ken
Martindale, Rite Aid’s president and chief operating officer.
“Wellness+ with Plenti will provide current and new Rite Aid
customers with even more ways to earn and enjoy savings, on top of
all the existing wellness+ benefits they currently receive, truly
offering more value than any other drugstore loyalty program.”
New and existing wellness+ members can now sign up for
wellness+ with Plenti at any Rite Aid store nationwide or
online at www.riteaid.com/plenti. Once enrolled, members of
wellness+ with Plenti will earn Plenti points on featured
items they buy every day at any participating Plenti partner. These
points can be used for at least two years for savings at Rite Aid
and certain Plenti partners including Exxon, Macy’s and Mobil.
Added Martindale, “We believe that joining Plenti is going to be
the next great differentiator for our business and consumers, given
the premiere brands participating in the program and the multiple
ways for customers to earn and save. We are excited to be part of
this first of its kind U.S. loyalty coalition program and to bring
such an innovative and unique program to our customers across the
country.”
wellness+ with PlentiThrough wellness+ with
Plenti, customers can use one card and earn two kinds of
points.
Members will continue to earn wellness+ points for every one
dollar spent on eligible non-prescription purchases and up to 25
wellness+ points for every eligible prescription, good toward
various benefits at Rite Aid including discounts of up to 20% off
storewide, exclusive sale prices and 24/7 access to a
pharmacist.
In addition, they’ll also be able to earn a new additional set
of points, Plenti points, whenever they make qualifying purchases
at Rite Aid and all other Plenti partners.
Through wellness+ with Plenti, +UP rewards are now Plenti
points. Plenti points offer even more value because they can be
used for savings at Rite Aid as well as certain other Plenti
partners including Exxon, Macy’s and Mobil and can be used for at
least two years.
One Plenti point earned at Rite Aid is worth at least one cent
in savings, so 1,000 Plenti points are worth at least $10 in
savings. Plenti points can be earned at Rite Aid in-store and
online, through rotating product offers such as 400 points when you
buy 2 bottles of vitamins or 800 points on oral care products.
For full details on how of the Plenti program will work across
all partners, please visit www.plenti.com/partners.
Rite Aid’s wellness+ with Plenti program will be
supported by a national television, radio, circular and digital
advertising campaign, which launches later this month.
For more information on wellness+ with Plenti, visit
www.riteaid.com/plenti.
Rite Aid Corporation is one of the nation's leading drugstore
chains with nearly 4,600 stores in 31 states and the District of
Columbia and fiscal 2015 annual revenues of $26.5 billion.
Information about Rite Aid, including corporate background and
press releases, is available through the company's website at
www.riteaid.com.
Plenti is a U.S. coalition loyalty program comprised of widely
known companies, which include: American Express, AT&T,
ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise
Rent-A-Car and Hulu. Plenti is designed to offer consumers greater
choice and savings potential through a multi-category rewards
platform. For more information, please visit: www.plenti.com or
connect with Plenti on Facebook.com/PlentiRewards,
Twitter.com/PlentiRewards, Instagram.com/PlentiRewards and
YouTube.com/PlentiRewards.
Plenti is run by US Loyalty, a division of American Express. In
2011, American Express acquired Loyalty Partner. The company
operates three subsidiaries including Payback, which manages
leading coalition loyalty programs in Germany, Italy, Poland, India
and Mexico. For more information, visit www.loyaltypartner.com
Rite Aid CorporationINVESTORS:Matt Schroeder, 717-214-8867or
investor@riteaid.comorMEDIA:Ashley Flower, 717-975-5718
Rite Aid (NYSE:RAD)
Historical Stock Chart
From Apr 2024 to May 2024
Rite Aid (NYSE:RAD)
Historical Stock Chart
From May 2023 to May 2024