NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Leading
communications consultancy Ketchum won six awards on behalf of its
clients at the 2021 North America Innovation SABRE Awards, which
took place in a virtual ceremony last night. Ketchum won more
awards than any other firm.
Ketchum North America President Neera
Chaudhary said of the awards: "These recognitions are
testament to the incredible partnerships we share with our clients
– working together to blend intelligent thinking and
creativity with deep human insight to ensure the work connects with
people and creates real impact. Throughout this most challenging
year, this combination of empathy and intelligence has been more
important than ever, which makes these awards even more
meaningful."
Ketchum and its clients won awards in the following
categories:
BEST IN DIGITAL PROMO & ACTIVATION
"Making Luxury a Virtual Experience"
Grand Seiko with Ketchum
BEST MEDIA PARTNERSHIP
"Nacho Average
Showdown"
Frito-Lay North America's
Tostitos with Ketchum
BEST IN CROWDSOURCING &
CO-CREATING
"Going the Extra Smile"
Frito-Lay North America's Lay's
with Ketchum, The Marketing Arm and OMD
BEST IN AI/VIRTUAL REALITY/AUGMENTED
REALITY/IMMERSIVE TECHNOLOGY
"Puerto Rico Virtual
Vacay"
Discover Puerto Rico with
Ketchum
NON-PROFIT/CHARITY
"Clorox Clears
Teachers' Back-to-School Wish Lists"
The Clorox Company with Ketchum
BEST NEW PRODUCT/BRAND LAUNCH
"Unleash
the Cheetle: Introducing Cheetos Popcorn"
Frito-Lay North America's Cheetos
with Ketchum
These award wins follow a number of recent honors for the
consultancy, including being named PRovoke's Creative Agency
of the Year for the second consecutive year and winning
PRWeek's Global Campaign of the Year for its work with
Pantene in Brazil as part of
MMK+.
About Ketchum
The winner of 105 Cannes Lions and
PRovoke's Global Creative Agency of the Year, Ketchum is the
most creatively awarded firm in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom
Public Relations Group is part of the DAS Group of Companies, a
division of Omnicom Group Inc. (NYSE: OMC) that includes more
than 200 companies in a wide range of marketing disciplines
including advertising, public relations, healthcare, customer
relationship management, events, promotional marketing, branding
and research.
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SOURCE Ketchum