El Pollo Loco Selects Organic to Lead Digital Efforts
February 24 2021 - 10:00AM
El Pollo Loco, Inc. (“El Pollo Loco” or “Company") (Nasdaq: LOCO),
the nation’s leading fire-grilled chicken restaurant chain,
announced today that Organic will be the new strategic digital
agency on record after a competitive pitch process.
El Pollo Loco continues building its digital capabilities with
the latest selection of Organic to advance digital efforts, social
media engagement and its e-commerce business. Organic will be
responsible for planning, development, and creative execution
across all digital and social media platforms. The partnership
reflects an acceleration of the digital journey that started in
2019 when less than 3% of the company’s media dollar allocation
went to digital. Today, El Pollo Loco spends 30-40% of its media
dollars on digital with significant advancements to its mobile app,
loyalty, and GPS-enabled curbside pickup.
“The decision to partner with Organic was grounded in their
proven track record in helping brands become prominent players in
the digital space. In 2020 alone, we tripled the growth of our
e-commerce business. Our commitment to digital reflects a
commitment to meet our customers where they are, no matter how they
choose to interact with and order from us,” said Bernard Acoca,
President and Chief Executive Officer at El Pollo Loco.
“We are thrilled to partner with El Pollo Loco, a team and brand
that is equally obsessed with customer experience and innovation.
Their ambitious shift towards digital-first is what being a
resilient brand is all about and we can’t wait to continue building
upon their ambition,” said Cathy Chan Butler, Chief Executive Offer
at Organic.
For additional information, please visit
www.elpolloloco.com.
About Organic
Organic designs resilient brands for clients seeking a modern
marketing approach for their businesses. Organic’s two-decade
heritage designing digital customer experiences and brand
ecosystems is the foundation of the agency’s unique lead-agency
approach. Organic is part of the Omnicom Precision Marketing Group
(OPMG), and Omnicom Group Inc. (NYSE: OMC). www.organic.com.
About El Pollo LocoEl Pollo Loco
(Nasdaq:LOCO) is the nation’s leading fire-grilled
chicken restaurant with a mission to bring people together around
food, family, and culture in the communities it serves. El Pollo
Loco is renowned for its handcrafted L.A. Mex food, an innovative
blend of traditional Mexican cuisine and better-for-you eating,
that Los Angeles is known for. Since 1980, El Pollo Loco has
successfully opened and maintained more than 475 company-owned and
franchised restaurants in Arizona, California, Nevada, Texas, Utah,
and Louisiana while remaining true to its Mexican-American
heritage. El Pollo Loco continues to grow and evolve, nourishing
connections to tradition, culture, and one another through
fire-grilled goodness that makes us feel like familia. For more
information, visit us at www.elpolloloco.com.
MEDIA CONTACT:Rosie
HerzogEdible213-878-7867rosie.herzog@edible-inc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9a7f2389-38cc-408d-9b05-ce9a24c0af90
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