Micromax Partners with Eros Now to Launch New Content Rich Tablet in Indian Market
August 30 2017 - 8:29AM
Business Wire
Content Rich 8” Tablet Comes with One-year
Subscription to Eros Now and is Pre-Loaded with Premium
Content
Eros International Plc (NYSE: EROS) (“Eros”), a leading
global company in the Indian film entertainment industry, announced
today that Eros Now, its cutting-edge digital over-the-top (OTT)
South Asian entertainment platform, has partnered with Micromax
Informatics, one of the leading consumer electronics brands in the
world, to launch a new a co-created content-packed tablet, Canvas
Plex, with Eros Now, which will give consumers a year of premium
subscription to Eros Now movies, music and entertainment shows.
Micromax and Eros Now have also partnered for the promotion of
the upcoming Bollywood movie Shubh Mangal Saavdhan starring
Ayushyamann Khurana and Bhumi Pednekar, allowing a few select
consumers to have access to the stars and free movie tickets.
Targeted at the young working professionals and students, the
new Micromax Canvas Plex will help accelerate the content
consumption among younger consumers. Canvas Plex comes with an 8”
inch HD Screen coupled with 3GB RAM and 32 GB ROM. For digital
content enthusiasts, the device delivers superior video and gaming
experience as it comes with DTS Sound. The new Canvas Plex tablet
will be available in India at selected retail stores from 1st
September at a retail price of INR 12,999.
Mr. Vikas Jain, Co-founder, Micromax Informatics Limited,
commenting on the launch said that, “From flying around the world
to taking the metro to work, one needs to stay entertained during
the journey. With affordable 4G plans available, consumers access
entertainment like never before and carrying a tab would almost be
like carrying a mini Cineplex on the go. Canvas Plex is our
endeavor to bring to our users, content and associations which add
value to their overall entertainment experience. We are pleased to
partner with Eros Now, one of the leading players in the Indian
entertainment space with an excellent assortment of Bollywood and
regional content.”
Rishika Lulla Singh, CEO, Eros Digital commented, “Our
partnership with Micromax is part of our philosophy to offer
consumers the best in entertainment and a unified video viewing
experience across screens and being platform agnostic. With this
partnership, we will be extending our ability to provide
entertainment on-the-go, anywhere and anytime to Micromax’s more
than 100 million users. Partnering with one of the world’s leading
smart device makers puts us at the next level of exponential
growth.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand South
Asian entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 68 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies of over 10,000 films, as well as premium television shows,
music videos and audio tracks, unmatched in quantity and quality.
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global
company in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to
list on the New York Stock Exchange. Eros
International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films. The company also owns the rapidly growing OTT platform Eros
Now. For further information please visit: www.erosplc.com
About Micromax Informatics
Micromax Informatics Limited is the 10th largest mobile brand in
the world (Counterpoint Research) and one of the leading consumer
electronics companies. Over the past decade, Micromax has pioneered
the democratization of technology for the masses by offering
affordable innovations through their products and removing barriers
for large-scale adoption of advanced technologies. The brand
embraces an innovative product portfolio ranging from feature rich,
dual ¬SIM phones, 4G Android smartphones, tablets, smart
televisions, air conditioners and laptops. With successful
operations across India, Russia and other SAARC markets, Micromax
sells more than 3 million mobility devices every month.
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Eros International PlcMark Carbeck, +44 (207) 258 9909Chief
Corporate & Strategy OfficerMark.Carbeck@erosintl.comorSloane
& CompanyErica Bartsch, 212-446-1875ebartsch@sloanepr.com
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