SHANGHAI, Dec. 17, 2021 /PRNewswire/ -- As a heavy investor
in mobile games, CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the
"Company") recently announced its long-term plan to build a
metaverse, integrating its advantages in mobile games and online
literature along with supports from multiple sources. Lejiu, a
Shanghai-based game studio
invested by CooTek, has initiated the development of a metaverse
game, targeting female users.
Targeting a 1.2-billion global market of female
players
In May 2021, CooTek invested in
Lejiu, which has created a series of popular games such as "Xian
Zui Cang Qiong"(仙醉苍穹). Lejiu's gaming design style is matched with
CooTek's online novel and IP business. Based on Lejiu's core
competency and CooTek's forward-looking strategy, Lejiu will
initiate CooTek's metaverse plan by introducing a female-targeted
semi-open adventure virtual game (AVG). AVG provides users with an
immersive experience, allowing
users to interact with other players in an exotic and
multi-dimensional world, while single-player mode is also
accessible for users. Before metaverse related hardware become
prevalent, this game can accumulate many cornerstone metaverse
users. Given rich experience in 3D game development, Lejiu will be
a key contributor to the creation of the CooTek metaverse.
While exploring the game-based metaverse, female players tend to
build their virtual life through making friends and having trade
transactions, which largely merges with their real-world
experience. For example, users can upload their own works as home
decoration, which will be traded as non-fungible tokens (NFTs) in
the game. For those players who have a large fan base, they can
earn income for real money by developing co-branding goods and
products with other merchants. As female audience typically have
stronger inclination in sharing, expressing and shopping, the
diverse set of scenarios will be created based on these needs in
the metaverse. Similar to the real-world, female will be likely to
carry more business potential in the virtual world as well.
The female gaming market: the right people, in the right
place, at the right time
The Company believes targeting the female market is a smart move
in the first step of building the metaverse. Data have shown that
there are currently 1.2 billion female game players worldwide,
representing 45% of the market. In fact, the days when games were
mostly dominated by male players has changed. With PC games
gradually being replaced by mobile ones, female users have been
increased significantly year over year, taking up nearly half of
the entire market. Many competitive and role-playing games popular
among female users are now topping the game charts. For long, the
female audience were relying on online novels or TV series to meet
their emotional, recreational and social needs. With the emergence
of beginner-friendly mobile games, more women have turned to mobile
games as their main entertainment. Therefore, it could not be a
better time for CooTek to create a female-oriented metaverse.
The competitive advantages of CooTek in online literature and
games also played important parts in creating the metaverse. In the
mobile game arena, CooTek has been focusing on the causal game
market while churning out dozens of products. This allows the
Company to take full advantage of its strength in terms of resource
reutilization, localization, optimization, and ROI growth. Among
the extensive range of lightweight and fast mobile games developed
by studios invested by CooTek, several female-oriented dress-up
games, such as Catwalk Beauty and Truth Runner, have become global
hits. The Company has acquired a solid base of female gamers
worldwide and developed a unique understanding of female-oriented
games. At the same time, the rich content and adventure storylines
offered by CooTek's online literature platform will further capture
the attention of female users. The combination of the flexible
gameplays with intriguing stories will maximize the Company's solid
advantages.
Some recent events in the market have shown that the
female-oriented metaverse is heating up. Supported by its unique
advantages and the success stories in the market, CooTek's
female-oriented metaverse is going to open up a whole new world of
possibilities and imaginations.
About CooTek (Cayman) Inc.
CooTek is a mobile internet company with a global vision that
offers content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
mobile games. CooTek's mission is to empower everyone to enjoy
relevant content seamlessly. CooTek's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users.
For more information on CooTek, please visit
https://ir.cootek.com.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com
ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com
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SOURCE CooTek (Cayman) Inc.