Best Buy Signals a New Geek Squad with Launch of New Geekmobile and Updated Logo
April 11 2016 - 6:00AM
Business Wire
Geek Squad’s new look reflects the continuing
evolution of the consumer tech service capabilities at Best Buy
Super Bowl MVP Von Miller joins Geek Squad as
Deputy Agent for a day to celebrate launch
Geek Squad began more than 20 years ago as a small business
dedicated solely to repairing personal computers. Today, it is a
national organization of 20,000 agents dedicated to helping
customers learn about and enjoy their technology.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160411005300/en/
Prius c Geekmobile (Photo: Best Buy)
Now, the iconic Geekmobiles that transport Geek Squad Agents to
Americans’ homes more than 13,000 times a day have a refreshed
look. Starting today, Best Buy’s Geek Squad will dispatch more than
1,000 Toyota Prius c hybrid cars nationwide.
In recognition of the launch, Geek Squad has deputized Super
Bowl MVP Von Miller, a Dancing with the Stars cast member and
self-proclaimed geek, to join Agents on the first client house call
made in the new Geekmobile.
The new vehicle, bearing an updated Geek Squad logo, is visible
evidence of how the Geek Squad is expanding its in-home service
capabilities and expertise to keep pace with ever-changing
technology. Agents today make more than 5 million house calls a
year, driving an estimated 12.6 million miles to assist Americans
with the full range of technology needs, including home technology
design and installation, as well as troubleshooting and repair.
“Today’s Geek Squad Agents are more likely to help clients with
a new home theater experience, improve Wi-Fi performance or install
a security solution than they are to fix the family computer,” said
Geek Squad Chief Inspector Nate Bauer. “The new Geekmobile and
refreshed logo reflect how we continue to evolve along with
technology.”
Geek Squad selected the Toyota Prius c because of its innovative
engineering and environmental advantages. The Prius revolutionized
the auto industry as the first mass-produced hybrid
gasoline-electric vehicle. The Prius c will produce about half the
emissions of the previous Geekmobile over the life of the vehicle,
making it attractive to Best Buy because of the company’s
commitment to reduce its own carbon emissions by 45 percent by
2020.
“Toyota is excited to partner with Best Buy and to supply the
Geek Squad with a fleet of Prius c vehicles,” said Doug Coleman,
National Vehicle Marketing & Communications Manager, Advanced
Technology Vehicles, Toyota. “This partnership provides Toyota with
an opportunity to expose the Prius c to thousands of new consumers
from coast to coast each and every day.”
The original logo reflected the Geek Squad’s heritage as a
computer repair service. It has been modernized to reflect the full
range of services Best Buy offers today, with Agents optimizing
home theater systems, creating fast and secure home networks, and
harnessing the power of the Internet of Things with smart home
products.
For more information on the new Geekmobile and Geek Squad
services, visit GeekSquad.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160411005300/en/
Best BuyPaula Baldwin, 612-291-6126Paula.Baldwin@BestBuy.com
Best Buy (NYSE:BBY)
Historical Stock Chart
From Apr 2024 to May 2024
Best Buy (NYSE:BBY)
Historical Stock Chart
From May 2023 to May 2024