SEATTLE, April 6, 2021 /PRNewswire/ -- Trying to go
green, confused, and only feeling blue? Zulily® gets it.
Helping the environment can feel like a herculean task. To make it
easier for families to make small changes at home that can have a
big impact over time, Zulily today launched its first ever
Sustainability Shop in honor of Earth Month. Curated with a special
collection of Earth-friendly products that are either
Reusable, Recycled or Recognized*, this
one-stop shop offers customers a way to help their families live
more sustainably both at home and on-the-go.
Every purchase made through The Sustainability Shop will also
help fund the work done through Conservation International,
a non-profit organization that has been fighting to protect nature
for over 30 years. In addition to a $50,000 donation Zulily is making to help
Conservation International plant 25,000 trees, customers can help
double that contribution! From April
6 – April 30, 2021, for every
eligible $35 purchase by a U.S.
resident that includes at least one item purchased from The
Sustainability Shop, Zulily will donate an additional $1, up to a maximum total donation of
$100,000, to help plant another
25,000 trees internationally.
A recent survey from Zulily revealed that 94% of parents say
being eco-friendly is important to them, but 85% feel they would
benefit from having more guidance on how to reduce their
environmental footprint as a family.
"We know moms have looked to us for years to find that special
something for their family, their homes and themselves. We
also know that after spending more time at home over the last year,
many of us are thinking about how the purchases we make for inside
our homes can make a difference in the world around us, too," said
Megan Marshall, Zulily's director of
brand marketing. "Our new Sustainability Shop and work with
Conservation International aims to help moms everywhere do what
they've always loved doing at Zulily – shop and save – but in a way
that's better for the present environment so future generations can
continue to enjoy the planet."
Zulily's survey asked parents across the country about
environmental issues that are most important to them, and how
parents are creating hands-on experiences for their kids at home to
teach them to care for the environment.
Sustainability is a top issue for all family members, but
moms say they could use some gentler peer guidance when it
comes to being more eco-minded.
- Eighty-eight percent of parents wish their environmental
footprint were smaller.
- Forty-three percent of parents say their child has told them
they were doing something that was bad for the
environment.
- Thirty-eight percent of parents say they have been shamed by
other parents for not making sustainable enough choices.
- When it comes to difficult questions kids have asked in the
last year, questions related to COVID-19 were most common, but
nearly 1 in 4 kids have asked "why do we need to recycle?"
with nearly 1 in 5 asking "where does our trash go?" and "why is
the world heating up?"
Parents are teaching the next generation with hands-on
learning experiences that get kids actively evaluating their daily
habits.
- Ninety-six percent of parents said it's at least somewhat
important to educate their kids on sustainability.
- To help teach their kids about sustainability, parents say
they are most likely to recycle (66%), plant trees
(58%), use natural cleaning products (57%) and
upcycle items for crafts (51%) with their
kids.
- When it comes to habits at home, parents ranked turning off the
water when brushing their teeth (44%) and avoiding single use
plastics (32%) as most important when it comes to teaching their
kids sustainable practices, but kids wasting their food (45%) and
taking long showers (35%) are top pet peeves for
parents.
More parents are shopping with sustainability in mind than a
year ago, looking to consolidate online purchases in as few
packages as possible—and the kitchen is the #1 room where eco
matters.
- Amidst the current state of the pandemic, when online shopping
has been at an all-time high, 90% of parents say it is important
that their deliveries come in as few packages as possible when
online shopping. A similar survey by Zulily in 2020 at the start of
the pandemic found that just 67% of parents said the
same. When possible, Zulily consolidates your order
requiring less packaging and fewer trips to your door, making it
more eco-friendly.
- When it comes to purchasing green items for the home, 38% of
parents said they are most likely to look for items they can reuse
like water bottles and reusable straws.
- When it comes to environmental causes parents care about most,
32% said trees, forests or wildlife were their top
priority.
- The kitchen (60%) and bathroom (30%) rank as the top areas in
the home that parents say are most important to use eco-friendly
products in.
To learn more about Zulily's Sustainability Shop and discover
ways to engage kids in small, sustainable practices at home, visit
Zulily's The Find.
Methodology
Results are from a nationally
representative survey conducted by ENGINE INSIGHTS among a sample
of 1,002 parents of children ages 0-17. This survey was live on
February 16 – 21, 2021. Respondents
for this survey were selected from among those who have volunteered
to participate in online surveys and polls. All sample surveys and
polls may be subject to multiple sources of error, including, but
not limited to sampling error, coverage error, error associated
with nonresponse, error associated with question wording and
response options, and post-survey adjustments.
*All products in The Sustainable Shop are identified
as either Reusable (products can be used over and over
again), Recycled (products made from partially recycled
content including recycled raw material, as well as used,
reconditioned, and re-manufactured components) and/or
Recognized (brand meets standards established by a
third-party with respect to certain eco-benefits).
About Zulily®
Online retailer Zulily helps moms around the world discover
incredible deals and fresh style for themselves, their families and
their homes. Zulily launches thousands of products at amazing
values each day, curating personalized shopping experiences that
include apparel and footwear for the whole family, toys, home
décor, and so much more. Zulily's app uses compelling video and
imagery to bring more than 15,000 big name brands and boutique
finds to life on mobile.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
Pennsylvania, and China.
With expertise in technology, merchandising, creative production,
logistics, marketing, customer service, and more, Zulily team
members work together to deliver a fun and engaging shopping
experience that sparks discovery, connection and entertainment.
Zulily has passed millions in savings onto its customers since its
first sale in 2010. For more information visit
www.zulily.com.
Zulily, LLC is a wholly owned subsidiary
of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP),
which includes QVC®, HSN®, Zulily and the Cornerstone brands
(collectively, "Qurate Retail GroupSM"), as well as
other minority interests and green energy
investments. Qurate Retail Group believes in a Third Way
to Shop® – beyond transactional ecommerce or traditional
brick-and-mortar stores. In addition to being a world leader in
video commerce, Qurate Retail Group is among the top 10
ecommerce retailers in North
America (according to Digital Commerce 360) and is a leader
in mobile commerce and social commerce. For more information,
visit www.qurateretailgroup.com, or follow @QurateRetailGrp on
Facebook, Instagram or Twitter, or
follow Qurate Retail Group on YouTube or
LinkedIn.
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