New Inventory Forecasting Advancements From LKQD Technologies Help Publishers Rise to the Forefront In Digital Video Advertis...
August 21 2018 - 8:00AM
Business Wire
LKQD Technologies, a leading video advertising infrastructure
provider within Nexstar Digital LLC, which is owned by Nexstar
Media Group, Inc. (NASDAQ:NXST), today announces the release of
live forecasting, a platform advancement giving publishers greater
insight to manage and grow their video advertising businesses.
LKQD Technologies continues to advance its platform with ongoing
feature releases that help publishers navigate the complexity of
video advertising. Many of today’s publishers need solutions to
support monetizing their inventory through direct and programmatic
sales. LKQD provides technology to integrate both of these sales
sources within a single platform. In LKQD’s latest release, the
addition of live forecasting gives publishers industry-leading
tools to anticipate inventory trends and forecast media avails,
giving them the edge they need to optimize their video advertising.
LKQD live forecasting incorporates real-time data with historical
trends and may be analyzed by campaign parameters, advertising
partner, device types, publisher partners, and placements, among
other parameters.
Integrated into the industry’s premier real-time unified video
analytics suite, live forecasting gives publishers an unparalleled
ability to predict and analyze their inventory availability for
their direct advertiser relationships and campaign needs. With the
power of LKQD Universal Auction to integrate a publisher’s direct
and programmatic advertising sources, this release adds to the
platform to give publishers a complete suite of tools and solutions
that help them streamline operations while maximizing revenue.
In addition to live forecasting, LKQD continues to release
features that enable a publisher to customize the platform for
their business. The latest release includes the option for
publishers to create customized labels for any ad placement,
campaign, advertiser, or creative. Personalizing the platform gives
publishers the flexibility to quickly navigate, filter, and report
on the parameters that matter most to their unique business. For
instance, publishers have the power to categorize demand by how it
is booked, or pull up-to-minute activity and billing reports by
business group or function.
“LKQD’s live forecasting feature is a continuation of our
strategy to further expand our leading video advertising
infrastructure platform through the ongoing development of
innovative technologies that meet the unique needs of modern
publishers,” said Brian DeFrancesco, Head of LKQD and SVP, Nexstar
Digital LLC. “LKQD Technologies has helped hundreds of publishers
stay ahead of the curve and proactively solve their greatest video
advertising challenges so they may continue to grow their
respective businesses.”
About LKQD Technologies
LKQD builds technology that improves video advertising. The
Company’s open infrastructure powers a flexible and scalable
end-to-end technology stack that enables digital video sellers and
buyers to build and grow their businesses. LKQD’s Infrastructure as
a Service (IaaS) technology provides a suite of integrated
solutions from centralized ad serving, data management and advanced
reporting, to highly scalable inventory and demand. Hundreds of
companies leverage LKQD’s technology to power their entire video
advertising businesses and customize solutions to efficiently scale
across mobile, desktop, and connected TV.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that
leverages localism to bring new services and value to consumers and
advertisers through its traditional media, digital and mobile media
platforms. Nexstar owns, operates, programs or provides sales and
other services to 171 television stations and related digital
multicast signals reaching 100 markets or nearly 39% of all U.S.
television households. Nexstar’s portfolio includes primary
affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s
community portal websites offer additional hyper-local content and
verticals for consumers and advertisers, allowing audiences to
choose where, when and how they access content while creating new
revenue opportunities. For more information please visit
www.nexstar.tv.
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version on businesswire.com: https://www.businesswire.com/news/home/20180821005218/en/
LKQD TechnologiesChristine Schoultz,
949.916.3899Christine.Schoultz@lkqd.com
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