NewAge Joins The Lip Plumper and Eyelash Enhancing Boom With Two New Clean Beauty Products
November 01 2021 - 6:00AM
NewAge, Inc. (Nasdaq: NBEV), a Colorado-based direct-to-consumer
(D2C) organic and healthy products company, announced the expansion
of its Lucim+ skincare line to include two new clean, safe, and
effective products
: Lucim+™ Volumizing
Eyelash Serum and
Lucim+™ Lip Plumping
Gloss.
Developed in partnership with NewAge Brand Partners, the
Company’s unique crowdsourcing approach identified these must-have
beauty innovations that offer safe, clinically tested alternatives
to popular beauty treatments.
Lucim+ Volumizing Eyelash Serum is a
breakthrough product that enhances the look of lashes, offering
visibly fuller, stronger, longer-looking lashes (and brows) with
results in just four weeks. Unlike many industry leaders, the
Lucim+ formula offers lash boosting benefits in an
ophthalmologist-tested formula that is safe for the delicate eye
area.
Lucim+ Lip Plumping Gloss is a revolutionary
formula that instantly plumps lips and visibly softens wrinkles
with just a single-use. Through continued use, lips will appear
smoother, suppler, and more voluptuous over time.
Lucim+ is a specialized line of premium, advanced products
expertly formulated to target a variety of beauty concerns. Created
with the most advanced technology available, Lucim+ products meet
unparalleled safety standards and prove that there need not be a
compromise between clean ingredients and effectiveness. The Lucim+
line is a perfect complement to the recently launched Lucim+
skincare line that offers efficacious, results-oriented formulas
that all meet the NewAge stringent clean ingredient standards.
“As beauty trends continue to emerge, one factor continues to
gain traction and that’s the demand for safety without sacrificing
efficacy,” said Deanna Latson, NewAge’s Chief Product Officer. “Yet
companies continue to pack the beauty products that we use every
day with potentially harmful ingredients, including known
carcinogens, irritants, and endocrine disruptors. At NewAge, clean
beauty involves no compromise in terms of quality or results, and
that’s something we are proud of.”
Beauty products with safe, natural ingredients
continue to be in high demand and top of mind for consumers.
Globally the beauty industry is worth more than $500 billion, with
the clean and natural beauty product market estimated to reach $54
billion by 2027 (Formula Botanica). NewAge’s commitment to
delivering results-driven products without compromising consumer
safety is a testament to the Company’s marketplace relevance.
Together, these two new products give NewAge Brand Partners access
to a new, lucrative channel for consumer outreach, providing them
with new ways to grow their business.
Trusted Certification
Both Lucim+ Volumizing Eyelash Serum and
Lucim+ Lip Plumping Gloss earned the Good Face
Seal of Approval by the Good Face Project (GFP) — one of the
most trusted resources worldwide for fact-checking toxic
and unsafe ingredients in skincare, makeup, hair products and
more. Good Face employs the latest science combined with
artificial intelligence to analyze product formulations using the
most up-to-date publicly available scientific research to provide
consumers with an independently validated and fact-based safety
guide. All products that receive GFP’s Seal of Approval are
carefully analyzed for both safety and efficacy, utilizing over
21,000 scientific research sources.
About NewAge, Inc.
NewAge is a purpose-driven firm dedicated to inspiring the
planet to Live Healthy™. Colorado-based NewAge commercializes a
portfolio of organic and healthy products worldwide primarily
through a direct-to-consumer (D2C) route-to-market distribution
system across more than 75 countries. The company competes in three
major category platforms: Health and Wellness, Inner and Outer
Beauty and Nutritional Performance and Weight Management — leading
a network of more than 400,000 exclusive independent Brand Partners
worldwide.
More information can be found
at NewAge.com.
Contact:
InvestorsNewAge, Inc.Lisa MuellerVP, Investor
Relationsir@newage.com
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