Kraft Heinz Explores the Ketchup Bottle of Tomorrow
May 10 2022 - 1:00AM
Business Wire
Its Iconic HEINZ Brand Aims to Become First
Sauce Brand to Develop Sustainable, Paper-based Bottle in
Collaboration with Pulpex
HEINZ, maker of the world’s favorite ketchup and beloved
condiments, is teaming up with Pulpex to develop a paper-based,
renewable and recyclable bottle made from 100 percent sustainably
sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is
the first sauce brand to test the potential of Pulpex’s sustainable
paper bottle packaging for its range of world-famous
condiments.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220509006068/en/
HEINZ, maker of the world’s favorite
ketchup and beloved condiments, is teaming up with Pulpex to
develop a paper-based, renewable and recyclable bottle made from
100 percent sustainably sourced wood pulp. (Photo: Business
Wire)
For The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz” or the
“Company”), this collaboration is the latest step in its journey to
reduce its environmental footprint. It progresses the Company’s
sustainable packaging ambitions, in that it aligns with its goal to
make all packaging globally recyclable, reusable or compostable by
2025. It is also an innovation that will help Kraft Heinz achieve
net zero greenhouse gas emissions by 2050.
HEINZ and Pulpex are developing a prototype to test how the
cutting-edge innovation could be used for HEINZ Tomato Ketchup
bottles and other packaging formats in years to come. Pulpex’s
current data indicates the carbon footprint of Pulpex bottles is
materially less than glass and plastic on a bottle-by-bottle basis.
Once used, they are also expected to be widely and readily
recyclable in paper waste streams.
“Packaging waste is an industrywide challenge that we must all
do our part to address,” said Kraft Heinz CEO Miguel Patricio.
“That is why we are committed to taking steps to explore
sustainable packaging solutions across our brands at Kraft Heinz,
offering consumers more choices. This new HEINZ bottle is one
example of how we are applying creativity and innovation to explore
new ways to provide consumers with the products they know and love
while also thinking sustainably.”
The next step in the process will involve prototype testing to
assess performance before testing with consumers and bringing the
bottle to market.
“We hope to bring this bottle to market and to be the first
sauce brand to provide consumers this choice in their purchasing
decisions, as many consumers today are looking for more sustainable
packaging options,” said Rashida La Lande, EVP & Global General
Counsel and Chief Sustainability and Corporate Affairs Officer at
Kraft Heinz. “We’re eager to continue discovering more sustainable
packaging for our beloved and iconic brands.”
“We are delighted to work with HEINZ to bring our patented
packaging technology to such a famous name in food and are excited
about the potential of this collaboration,” said Scott Winston,
Pulpex CEO. “We believe that the scope for paper-based packaging is
huge, and when global household names like HEINZ embrace this type
of innovative technology, it’s good news for everyone – consumers
and the planet.”
The pulp-based bottle would become the newest option available
to HEINZ Tomato Ketchup fans, joining the recyclable HEINZ iconic
glass bottle and plastic bottle, as well as plastic squeeze bottles
with their 30 percent recycled content (available only in the E.U.)
and 100 percent recyclable caps.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2021 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
About Pulpex
Pulpex Limited is a sustainable packaging technology company
that offers the world’s first patented, customisable, single-mould
paper bottle made from FSC-certified, responsibly sourced wood
pulp. Pulpex Ltd is a collaboration between Pilot Lite Group and
Diageo PLC. Pilot Lite is a pioneer and international leader in
venture management that directly invests in and converts corporate
IP into free-standing, revenue-generating businesses. Diageo is a
global leader in beverage alcohol with an outstanding collection of
brands sold in more than 180 countries around the world. For
further information, visit https://www.pulpex.com/ or contact
media@pulpex.com.
Forward-Looking Statements
This press release contains a number of forward-looking
statements. Words such as “achieve,” “aim,” “align,” “become,”
“believe,” “develop,” “explore,” “help,” “hope,” “indicate,”
“progress,” “provide,” “test,” “will” and variations of such words
and similar future or conditional expressions are intended to
identify forward-looking statements. These statements are not
historical facts and are based on Kraft Heinz’s current beliefs,
expectations, estimates, and projections. These forward-looking
statements are subject to a number of risks and uncertainties, many
of which are difficult to predict and beyond Kraft Heinz’s control,
which could cause actual results to differ materially from those
indicated in the forward-looking statements. Those factors include,
but are not limited to, Kraft Heinz’s ability to achieve the
intended goals and benefits of the collaboration and the risk
factors set forth in Kraft Heinz’s filings with the Securities and
Exchange Commission, including Kraft Heinz’s most recently filed
Annual Report on Form 10-K and subsequent reports on Forms 10-Q and
8-K. Kraft Heinz disclaims and does not undertake any obligation to
update, revise, or withdraw any forward-looking statement in this
press release, except as required by applicable law or
regulation.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220509006068/en/
Kraft Heinz, Chelsea Slaggert
(chelsea.slaggert@kraftheinz.com)
Pulpex (media@pulpex.com)
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Apr 2024 to May 2024
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From May 2023 to May 2024