HSWI Hsw International, Inc. (MM)

Sharecare announced today that it has partnered with the Emmy award-winning, nationally syndicated "The Dr. Oz Show" and Weight Watchers to power Dr. Oz's Transformation Nation: Million Dollar You, an unprecedented online health challenge. Launched today on "The Dr. Oz Show," the integrated television/online contest is the largest of its kind and is designed to motivate all Americans to take charge of their health.

Dr. Oz's Transformation Nation: Million Dollar You was created to start a nationwide health movement to help guide Americans through seven simple steps that can positively transform their lifestyles. The show's interactive contest will be provided by the show on Sharecare's dynamic online healthcare platform, which also gives participants access to trusted health and wellness information, helpful tools, and real-time community interaction with other contest participants and thousands of health experts including physicians, nurses and trainers designed to help Americans live their healthiest life.

"We are incredibly proud to be a part of 'The Dr. Oz Show's' Transformation Nation: Million Dollar You contest as it truly reflects our mission to give individuals the expert information and access to empower themselves to get healthy and decrease their risk for developing life-threatening chronic diseases," said Jeff Arnold, chairman and chief architect of Sharecare. "The power of Sharecare's extensive tools and global health resources, coupled with the expertise of Dr. Oz and Weight Watchers, will be fully optimized to help people move from getting accurate information to taking the right actions to transform their lives."

By completing the contest requirements and encouraging friends and family to sign up for the contest on www.DoctorOz.com, participants will be entered for a chance to win a $1 million prize. The seven steps that need to be completed in order to be eligible for the prize include: weighing in with Weight Watchers and calculating your BMI, finding out your family's health history, getting more sleep, assessing your stress, adding fitness to your life, connecting with your doctor and learning how support from friends is the key to success. Semi-finalists will be chosen, and then a panel of judges will narrow it down to 10 finalists, culminating in a final vote by viewers of "The Dr. Oz Show."

"I have been saying for years that we need to make it easy for you to do the right thing, and now we have," said host Mehmet Oz, M.D. "Every person has the right to look and feel like a million bucks, so we decided we would make a million dollars available as motivation. The great news is that even if you don't win the cash, you still win in the long run by losing weight and getting healthier."

Sharecare will be presenting Dr. Oz's Transformation Nation: Million Dollar You at the 2011 Health 2.0 conference during their "Sharecare Deep Dive" presentation on Tuesday, September 27th.

About Sharecare Launched in 2010 and based in Atlanta, GA, Sharecare's mission is to greatly simplify the search for high-quality healthcare information and answer the world's questions of health. Created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, HSW International (NASDAQ: HSWI), Sony Pictures Television, and Discovery Communications, the Sharecare interactive social Q & A platform allows people to ask, learn and act upon questions of health and wellness. The company's innovative approach provides a wide array of expert answers to each question ranging from hospitals to MDs to non-profits to healthcare companies to active health consumers, ultimately creating a community where healthcare knowledge is built, shared and put into practice.

About "The DR. OZ SHOW" Dr. Oz won his second consecutive Emmy® Award for outstanding informative talk show host at the 2011 Daytime Emmys. "The Dr. Oz Show" won its first Emmy® Award for Best Informative Talk Show in 2011. "The Dr. Oz Show" debuted in 2009 with the biggest ratings in seven years in daytime television and maintained impressive ratings throughout the season.

Dr. Oz has served as health expert on "The Oprah Winfrey Show" since 2004, sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored six New York Times Best Sellers including "YOU: The Owner's Manual," "YOU: The Smart Patient," "YOU: On a Diet," "YOU: Staying Young," "YOU: Being Beautiful" and "YOU: Having a Baby" as well as the award-winning "Healing from the Heart." He has a regular column in TIME Magazine, AARP and O, The Oprah Magazine. He is also the host of a daily talk show on Sirius XM Radio's "Oprah Radio."

Dr. Oz is vice-chair of the Department of Surgery and Professor of Surgery at Columbia University. He directs the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital and performs 100 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and health care policy. He has authored over 400 original publications, book chapters, and medical books and has received several patents.

Cleared in over 99% of the country, "The Dr. Oz Show" is co-produced by Harpo Productions and Sony Pictures Television (SPT) and distributed by SPT. "The Dr. Oz Show" is executive produced by Mindy Borman; Amy Chiaro is co-executive producer. The show is filmed in front of a studio audience in Studio 6A in New York's legendary Rockefeller Center.

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Contacts: Brooke Bullen WCG on behalf of Sharecare 415-946-1070 bbullen@wcgworld.com