BEAVERTON, Ore. and
NEW YORK, Jan. 9, 2020 /PRNewswire/ -- NRF Booth
#3229 – Digimarc Corporation (NASDAQ: DMRC), inventor of
the Digimarc Platform for digital identification and detection,
will highlight at this year's National Retail
Federation (NRF) "Retail's Big Show" (Booth #3229), the growing
adoption of the Platform across a range of media and applications.
Digimarc and its growing partner ecosystem will showcase new use
cases and retail benefits at this year's NRF including shrink and
waste reduction, improved recycling and sustainability, connected
apparel, better inventory management and recent print-to-digital
programs. NRF is being held at the Jacob K. Javits Convention
Center in New York City,
January 12-14.
"NRF 2020 illustrates the maturation of the Digimarc Platform
and how it actively supports retailers, consumer brands, recyclers
and many leading suppliers who are addressing critical industry
challenges, including improving store operations efficiency,
reducing food waste and operational shrink, improving on-shelf
availability, plastics sorting and more," said Bruce Davis, CEO, Digimarc. "Our demonstrations
highlight many of the benefits that flow from the Platform, such as
traceability, sustainability, efficiency and direct-to-consumer
engagement."
Digimarc has developed a highly effective auto-identification
and data capture Platform of unprecedented scope supported by a
growing number of suppliers and application developers. The three
core functions of the Digimarc Platform are identification,
discovery and verification.
Booth demos highlighting Platform solutions developed by
Digimarc and suppliers and application developers will include:
Sustainability & Reduce Waste
- 'Digital Recycling Passport' for Plastic
Packaging – Scanning demonstration of labels on product
packaging with Digimarc Barcode. Digimarc is part of the HolyGrail
2.0 project, which aims to speed up the transition to a circular
economy for plastics by increasing the quantity and quality of
recyclable material identification in waste management systems via
application of Digimarc Barcode.
- Reduce Food Waste – Demonstration of Digimarc Barcode on
the fresh product labels of grab-and-go sandwiches for the
"reduced-to-clear" use case, to make it easier for associates to
surface discounted, fresh items to shoppers and sell them before
they are discarded as shrink.
- Perform Targeted Track & Trace Operations –
Digimarc Barcode on corrugated cardboard crates and clam shell
packaging with enhanced labels makes it easy for food manufacturers
to accurately and quickly identify specific lots of fresh foods
expiring soon or needing to be recalled. By pinpointing specific
product runs, manufacturers don't need to resort to inefficient
mass disposals of products.
- Help Consumers Find Recycling Options –
Demonstration of WestRock corrugated pizza boxes with Digimarc;
when scanned with an app, it geo-locates the consumer and directs
them to specific recycling guidelines for that municipality.
- Detect Bottom-of-Basket (BoB) Items to Reduce Shrink
– Demonstrate BoB scanning with a 35-pack of Wegmans
Spring Water in conjunction with Datalogic's (Booth #5337) LaneHawk
LH5000 fixed retail scanner for loss prevention. When scanning
product packaging with Digimarc Barcode, LaneHawk detects items
left in the bottom of the basket that have not been scanned to
prevent accidental or intentional shrink.
- "Scan & Go" the Digimarc Way – Demonstrate a
Zebra (Booth #5555, #3301) PS20 Personal Shopper device mounted on
a shopping cart that scans packaging and labels with Digimarc
Barcode for a convenient "Scan & Go" option.
- Prevent Sales of Expired Fresh Items – Demonstration of
"stop sale" use case with Datalogic (Booth #5337) Magellan 9800i
and Toshiba Global Commerce Solution (Booth #3319) Point-of-Sale
with ACE software system integrated with Digimarc software.
Scanning an expired label with Digimarc Barcode notifies the
cashier not to sell the item, preventing a poor customer experience
and the sale of expired products.
- More Reliable Label Inspections – Video monitor
highlighting Digimarc's work to support component accuracy and
parts matching for leading manufacturers, such as Procter &
Gamble, to reduce waste and protect profits. Read a case
study.
Connected Apparel
- Digital Athletic Jerseys – Digimarc and
Avery Dennison (Booth #5319), a
global material science and labeling solutions company and leading
supplier of external embellishments to the English Premier League,
have teamed up to add Digimarc Barcode to athletic wear. Consumers
can scan the jerseys' numbers, letters and patches with a
smartphone to access digital content.
- Make Pick & Pack Inventory Easier & Eliminate
Plastic Polybags – Demonstrating a fully-recyclable,
paper-based solution made by Seaman Paper for shipping apparel in
e-commerce boxes; a paper insert in the bag with Digimarc Barcode
makes inventory management, Pick & Pack and the shipping
process easier.
- Engage Consumers with Connected Footwear Boxes –
Demonstrating footwear boxes printed by L&E, a global packaging
solutions company, with labels containing Digimarc Barcode.
Visitors can scan the labels and get digital content related to and
highlighting "Singles Day," a global shopping day that originated
in China, and last year, generated
$60 billion.
- Smart, Sustainable Clothes Hangers – Demonstration
of recycled-content hangers from Ditto (made from paper fiberboard)
with a Digimarc Barcode to illustrate consumer engagement, improved
inventory management and increased logistical efficiencies.
Retailers can capture data for apparel processing, sales and
marketing.
- Digital Shopping with a Print Catalog/Magazine –
Examples of the Walmart Holiday Catalog, Homes &
Land magazines and HGTV Magazine with Digimarc
Barcode where consumers can activate mobile shopping directly from
the publications and seamlessly access other Internet
benefits.
- Add Code to Digitally-Printed Fabric – Digimarc
continues to demonstrate apparel innovation by adding codes to
colorful "bomber jackets" worn by Digimarc booth staff. The jackets
have Digimarc Barcode and the Digimarc design team used Digimarc
Platform tools in conjunction with Adobe (Booth #5810, 4501)
Creative Cloud tools to add connectivity to the jackets, supporting
consumer and enterprise applications.
Inventory Management
- Scan Products on Shelf Faster – Digimarc and Zebra
(Booth #5555, #3301) are demonstrating how inventory management is
nearly 80 percent faster when scanning packaging and fresh product
labels with Digimarc Barcode instead of the same products with the
UPC/EAN barcode.
Connected Packaging
- Fast & Easy Package Scanning – Product packaging
with Digimarc Barcode from some of the world's largest retailers
and consumer brands. This offers a multitude of benefits, including
reliable and faster checkout, improved inventory management,
direct-to-consumer engagement, reduced food waste and overall
improvements to supply chain operations and more.
For more information or to schedule a booth tour, visit
www.digimarc.com/nrf.
To watch brief video on how Digimarc Barcode works, click
here.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. The Digimarc Platform provides innovative and
comprehensive automatic recognition technologies to simplify
search, and transform information discovery through unparalleled
reliability, efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc Discover®
software for barcode scanning, image recognition, as layers of its
ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform
enables applications that benefit retailers and consumer brands,
national and state government agencies, media and entertainment
industries, and others. Visit digimarc.com and follow us
@digimarc to learn more about The Barcode of
Everything®.
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SOURCE Digimarc Corporation