Jiangxi Taina Nanfeng Orange Co. Ltd. Finalized a New Strategic Goal
December 14 2007 - 8:00AM
PR Newswire (US)
NANFENG, China, Dec. 14 /Xinhua-PRNewswire-FirstCall/ -- Jiangxi
Taina Nanfeng Orange Co. Ltd. (OTC:CHFR) (BULLETIN BOARD: CHFR) , a
Chinese company engaged in the planting and marketing of oranges
and orange related products, announced that the TAINA General
Development Program, which lays stress on being "guided by experts
while operated by enterprises" and on market surveys and analyses
of the market and competitors, was approved by the Board of
Directors on December 12, 2007. It details a plan to sell famous,
special and high-quality fruit from place of origin at home and
abroad by sticking to a strategic positioning of "brand operator"
and setting a strategic goal of creating the best fruit brand in
China by 2012. TAINA aims to accomplish this goal with the
establishment of chain stores as an initial breakthrough and a
focus on alliances with franchised shops, distributors, suppliers,
processing companies, and planters. Realization of the plan has
already on track with the beginning implementation of certain
aspects of the strategy in January 2007. The company made a
decision on June 21, 2007 that the company would spend two years
moving its headquarters to Beijing in three batches. Under the
leadership of board chairman Chen Quanlong, the first batch of
personnel reached the designated destination in August and
September of 2007. The other two batches will be positioned within
two years according to specific implementation of the strategy. On
September 17, 2007, TAINA signed a strategy implementation
cooperation agreement once again with Mr. Wang Ke, a top strategy
implementation expert in China. Mr. Wang is the board chairman
& president of Tomorrow Group and president of the China
Business Development Plan College. He once worked for many large
and medium-size enterprises and local governments as a senior
advisor and independent director. As a generation-I strategy expert
in China, he created or promoted, directly and indirectly, a number
of brands nationwide in more than ten years. On November 29, 2007,
China's first "Fruit from Place of Origin -- TAINA International
Fruit Direct Supply Shop (0001)" opened for business in Asia's
largest agricultural product wholesale market, Beijing Xinfadi
Fruit Wholesale Market. The alliance of five Nanfeng Orange
distributors continues to run smoothly. The alliance of suppliers
in Beijing, Shanghai, Guangzhou, Shenzhen and Zhangjiagang is also
under negotiation. About Jiangxi Taina Nanfeng Orange Co. Ltd.
China Fruits Corporation, through its wholly-owned subsidiary in
China, Jiangxi Taina Nanfeng Orange Co. Ltd. (formerly Jiangxi
Taina Fruits Co., Ltd.), is engaged in the planting and marketing
of Nanfeng tangerines; the production and sales of fruit wine and
nonalcoholic beverages; and R&D in fruit biotech and
deep-processing, event organization, management and consulting for
fruit branding. The Company is located in Nanfeng county, Jiangxi
province, an area considered by many to be the orange capital of
China. China Fruits Corporation has registered capital of RMB8.07
million (or US$1,090,000). The Company is a good model for
industrialized development of Chinese mandarin oranges. They have
created an entire chain of industries from their R&D,
cross-breeding, preservation, and preserved sales processing. The
company is considered by some to be one of the nation's leading
enterprises for industrialized agriculture. For more information,
please contact: Ms. Zhan Hong Jiangxi Taina Nanfeng Orange Co. Ltd.
Tel: +86-79-4326-6679 Email: DATASOURCE: Jiangxi Taina Nanfeng
Orange Co. Ltd. CONTACT: Ms. Zhan Hong of Jiangxi Taina Nanfeng
Orange Co. Ltd., +86-79- 4326-6679, or
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