NEW
YORK, May 15, 2024 /PRNewswire/ -- The
global shortening market size is estimated to grow by
USD 1249.49 mn from 2023-2027,
according to Technavio. The market is estimated to grow at a CAGR
of 4.93% during the forecast period.
For more insights on the forecast market size and
historic data (2017 - 2021) - Download Free sample
report in a few minutes
Forecast
period
|
2023-2027
|
Base Year
|
2022
|
Historic
Data
|
2017 - 2021
|
Segment
Covered
|
Source (Vegetables and
Animals), Channel (Indirect channel and Direct channel), and
Geography (Europe, North America, APAC, South America, and Middle
East and Africa)
|
Region
Covered
|
Europe, North America,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
AAK AB, Archer Daniels
Midland Co., B and G Foods Inc., Bunge Ltd., Cargill Inc., CAROTINO
SDN BHD, Fuji Oil Co. Ltd., Gujarat Ambuja Exports Ltd., IFFCO
Group, Manildra Flour Mills Pty. Ltd., Olivia Impex Pvt. Ltd.,
Palsgaard AS, Premium Oils and Fats Sdn Bhd, Riken Vitamin Co.
Ltd., S.S.D. Oil Mills Co. Ltd., Stratas Foods, Vantage Specialty
Chemicals, Ventura Foods LLC, Wilmar International Ltd., and
Associated British Foods Plc
|
Key Market Trends Fueling Growth
The plant-based and vegan shortening market is experiencing
significant growth due to increasing health consciousness and the
rising demand for animal-free products. Manufacturers are
responding by introducing vegetable oil-based and coconut
shortenings, which offer nutritional advantages such as lower
saturated fat and zero cholesterol. This market caters to various
end-use sectors including rolls, breads, hard baked goods, cakes,
and deep-frying applications. Its plasticity and ability to
maintain a fine, delicate structure in baked goods, such as cookies
and pastries, make it a popular choice. Additionally, the market
includes convenient, fortified shortenings with essential oils and
micronutrients, appealing to consumers seeking healthy indulgence
and freshly baked commodities like pies and donuts. The market is
fragmented, with independent and private label bakers also
utilizing these products.
Market Challenges
- The shortening market has experienced significant shifts due to
growing health concerns surrounding trans fats and saturated
fats. Shortening, which is often high in these unhealthy fats, has
come under scrutiny for its potential negative impact on
cardiovascular health. In response, consumers are turning to
healthier alternatives, such as vegetable oils and plant-based
fats. Dietary trends, including the popularity of low-fat or
fat-free diets, have also influenced demand. Key factors
influencing the shortening market include functional meals,
nutrients, amino acids, vitamins, minerals, protein, fatty acids,
prebiotics, and consumer health. Functional products, such as those
found in bakeries, confectionery, retail stores, and e-commerce
platforms, are impacted by this trend. The shortening market
encompasses baked commodities, formulations, and the lubricating
effect, sensory properties, texture, mouth-feel, structural
integrity, air incorporation, heat transfer, and shelf life of
these products. Saturated fats and trans-fats, particularly
hydrogenated oils, are key components of shortening, making their
replacement a priority for those seeking healthier options.
Research report provides comprehensive data on
impact of trend, driver and challenges - Buy
Report
Segment Overview
This shortening market report extensively covers market
segmentation by
- Source
- 1.1 Vegetables
- 1.2 Animal
- Channel
- 2.1 Indirect channel
- 2.2 Direct channel
- Geography
- 3.1 Europe
- 3.2 North America
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Vegetables- In the global shortening market of
2022, the vegetable segment held a significant share due to
increasing consumer health concerns regarding saturated fats and
trans fats. Vegetable-based shortening, derived from oils such as
soybean, sunflower, and canola, offers lower saturated fat content
and absence of trans fats. This healthier alternative caters to the
growing demand for plant-based options in various food
applications, including crème fillings, bakery fats, and pastry.
Vegetable shortening's properties, like workability, elasticity,
and smoke point, make it suitable for diverse temperature ranges
and applications. Palm oil and specialty fats are also essential
components of the shortening market, catering to specific
functional requirements in bakery products, confectionery, and
premium shortening. Healthy oils, functional nutrients, and
specialty products are gaining popularity in the shortening market,
with an emphasis on consumer health and functional meals. Key
factors like room temperature stability, shelf-life, and functional
nutrients, such as amino acids, vitamins, minerals, protein, and
fatty acids, contribute to the market's growth. The shortening
market encompasses a wide range of applications, from staple foods
like pasta and noodles to dry-ready meals and bread products.
E-commerce platforms and retail stores serve as major distribution
channels for these products, ensuring their accessibility to a
broad consumer base.
For more information on market segmentation with geographical
analysis including forecast (2023-2027) and historic data (2017 -
2021) - Download a Sample Report
Research Analysis
The Shortening Market encompasses various edible oils and fats
used for baking and confectionery applications in the Food
Industry. These include vegetable oils, such as soybean and palm
oil, as well as fats like butter and margarine. Shortenings are
essential in the bakery sector for their ability to improve
texture, provide structural integrity, and enhance air
incorporation in pastries. However, health concerns surrounding the
consumption of saturated fats and trans-fatty acids, which are
often found in shortenings, have led to increased scrutiny.
Trans-fats, particularly those derived from partially hydrogenated
oils, have been linked to cardiovascular diseases and obesity. As a
result, the snacks & savory sector and malls have seen a shift
towards healthier alternatives, impacting the shortening market's
growth trajectory. Heat transfer and shelf life are other critical
factors influencing the market dynamics.
Market Research Overview
The Shortening Market refers to the industry that provides
solutions for converting lengthy URLs into shorter and more
manageable links. These links are essential in digital marketing,
social media, and email campaigns to make content more engaging and
easier to share. The process involves using algorithms to generate
a unique, shorter link that redirects to the original URL. The
market is driven by the increasing use of digital platforms and the
need for efficient and effective communication. Key factors
influencing the market include the growing popularity of social
media, the increasing use of mobile devices, and the rising demand
for real-time marketing. Additionally, advancements in technology,
such as the use of artificial intelligence and machine learning,
are expected to drive innovation and growth in the market.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Source
-
- Channel
-
- Indirect Channel
- Direct Channel
- Geography
-
- Europe
- North America
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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