The Whistle Dog is officially making its comeback
to A&W on May 21st for a limited
time, again!
VANCOUVER, BC, May 15, 2024
/CNW/ - Calling all Whistle Dog fans across Canada! Circle May
21st on your calendars for the triumphant return of this
beloved legacy menu item to all A&W restaurants nationwide, for
a limited time.
The announcement of the Whistle Dog's return date came in the
form of a short documentary titled "Bring Back The Whistle Dog,"
released online at www.bringbackthewhistledog.ca.
The Whistle Dog, a delicious hot dog nested in a toasted bun and
topped with relish, real cheddar cheese, and bacon, was a beloved
Canadian staple on the A&W menu for decades. Following its
departure from the menu in 2017, passionate Whistle Dog enthusiasts
launched petitions, rallied support on the radio, and inundated
A&W's social media comment sections, all in an attempt to bring
it back.
Fuelled by the passionate fan demand, A&W reintroduced the
Whistle Dog to the menu in July 2022
as a limited-time offer. It swiftly sold out in locations across
Canada.
Filmed in four Canadian cities (Winnipeg, Edmonton, Calgary, and Vancouver), the 18-minute documentary
chronicles five self-proclaimed "Whistle Dog Warriors" and the
relentless efforts they took to revive the iconic menu item. The
short film illustrates the unwavering devotion of the Whistle Dog
fanbase and delves into why this menu item has evolved into a
surprisingly iconic staple of A&W.
The short film documentary had its official world premiere at
the Rio Theatre in Vancouver, British
Columbia, hosted by A&W, drawing a crowd of media,
content creators and Whistle Dog & A&W fans. This marked
the first time a quick-service restaurant has hosted a film
premiere to honour a menu item.
The film, developed in partnership with A&W's agency partner
R+D Productions, marks the brand's introduction to the film
festival circuit. Prior to its public release, the short film has
garnered numerous accolades in film festivals across the globe,
winning laurels in cities including New
York (Tribeca), Toronto,
Paris, Tokyo, and more.
To watch "Bring Back The Whistle Dog" and anticipate the Whistle
Dog's return on May 21st, visit
www.bringbackthewhistledog.ca.
About A&W Canada
A&W is proud to be 100% Canadian owned and operated, and
Canada's original burger chain.
Home of the Burger Family, we are known for delicious classics like
the Teen BurgerĀ®, hand-battered onion rings and A&W Root BeerĀ®.
You can enjoy our craveworthy burgers, breakfasts and beverages at
one of our 1,000+ restaurants across the country. For more
information, please visit aw.ca.
SOURCE A&W Food Services of Canada Inc.