Their first collaboration will be the "Get
INKspired" campaign for Ö-61, a new tattoo-inspired wine
brand.
MIAMI, May 15, 2024
/PRNewswire/ -- Viña San Pedro Tarapacá (VSPT) Wine Group
has inked a partnership with legendary tattoo artist
Ami James for Ö-61,
its new tattoo-inspired wine brand.
Ö-61 is inspired by Ötzi, a mummy of a man that lived 5,000
years ago. Who he was and how he lived was revealed by the 61
markings on his skin, the oldest tattoos ever discovered in human
history.
The company introduced the brand to the US market last year by
offering two exquisite red wines priced at $17: an intense 100% Cabernet Sauvignon and an
expressive Red Blend composed of
Cabernet Sauvignon, Carménère, and Syrah. The bottles are available
in stores nationwide, and multiple restaurants and bars offer them
on their menus.
After its successful launch, VSPT decided to elevate Ö-61 to new
heights in 2024 by partnering with James, who founded Love Hate
Tattoo Studio and gained global recognition as a star of the TV
show Miami Ink.
"This collaboration aims to highlight the connection between
winemaking and tattoos, celebrating both as ancient forms of art.
As one of the world's foremost tattoo artists and a wine
enthusiast, Ami James was the ideal
partner for the inspiring qualities of Ö-61, its bold and intense
flavors. We are incredibly proud and excited that Ami has chosen
our Ö-61 wines as his novel muse, propelling his artistry forward,"
said Roberto Catalani, VP of
Marketing at VSPT U.S.
"Every so often, artisans cross paths, and just as every tattoo
unveils a unique tale, so does each bottle crafted by the winemaker
of Ö-61. This association reflects how these two worlds converge,"
tattoo artist Ami James said.
"This is a one-of-a-kind partnership for the global wine
industry, particularly for a South American company. For the
upcoming years, Ami James will be
our partner, serving as the worldwide voice and face of Ö-61 and
leading the brand's marketing and communications
campaigns," Catalani added.
Get INKspired
The inaugural collaboration between VSPT and Ami James is a digital campaign with a fresh
brand motto: "Get INKspired." It is crafted to be profound,
artistic, and meaningful, delving into the intricate stories and
efforts behind each tattoo. It aims to highlight their
inspirational potential.
The VP of Marketing explained, "We aspire to position Ö-61 not
just as wine, but as a beacon of inspiration, propelling people
toward the next phase of their lives."
The campaign targets consumers over 30 who are wine and tattoo
enthusiasts. It will launch across multiple digital platforms,
including YouTube, Instagram, Facebook, and Google, and showcase a
series of digital ads designed to captivate the audience.
"Our goal is to craft appealing, innovative, and meaningful
campaigns to engage and gain the trust of all tattoo enthusiasts in
the US and, together, embark on a partnership like no one has ever
done in this industry," Catalani said.
As a key component of the campaign, the company will conduct
three consumer sweepstakes throughout the year. Winners will have
the exclusive opportunity to have a tattoo session with
Ami James.
For more information, visit www.o61wine.com or follow us
@o61wines on Instagram.
About VSPT Wine Group:
VSPT Wine Group is one of the
Top 20 global wine producers (17 million cases per year) and is a
leader in wine sales in Chile.
Sustainability is at the heart of the world-class organization,
which is also among the Top 10 producers in Argentina and is an important player in the
world of sparkling wines.
The wine group comprises renowned brands with leadership in
diverse markets, . Qu such as Altaïr, Cabo de Horno Sideral, 1865,
GatoNegro, Gran Reserva Tarapacá, and Leyda in Chile and La Celia and Graffigna in
Argentina.
About Ami
James:
Ami James is an
Israeli-born American tattoo artist with over 25 years of
experience, a TV personality, and an entrepreneur. He is known for
his roles in Miami Ink, World Wide Tribe, and First We Take
Brooklyn. An old-school tattooer, Ami began his career with
traditional apprenticeships, mastering various tattoo genres and
specializing in the Japanese style. He has opened several studios,
including 'Love Hate' and 'Five Points NYC,' and has provided
valuable apprenticeships to other artists.
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SOURCE VSPT Wine Group