Curinos Launches New Amplero Capability for Advanced AI-Powered Creative Management Workflow
April 30 2024 - 4:03PM
Business Wire
Financial institution marketers can accelerate
creative development through rapid generation and iteration of
tailored content that remains fresh and engaging throughout
customer lifecycles.
Curinos, a global data-intelligence business that brings
together exclusive expertise, insights and analytics for the
financial services industry, has developed a new advanced AI-
powered creative management workflow capability for its Amplero
Personalization Optimizer solution. This new functionality puts
generative AI capabilities in the loop with reinforcement
learning-driven marketing optimization, setting it apart from other
products in the marketing technology landscape.
The new creative management workflow allows marketers to use
generative AI to rapidly create fresh, engaging content tailored to
each client's individual needs and relevant throughout the customer
lifecycle. This is informed by the learnings on the effectiveness
of different creative elements generated by ongoing marketing
campaigns. By significantly reducing the time and effort required
for creative development, marketers can iterate more quickly and
efficiently to increase personalization in their message targeting
in a way that integrates with their business processes for marketer
editing, compliance review and publishing.
“We believe this is a game changer for marketers at financial
institutions. Amplero’s new solution ensures that marketing content
remains continuously impactful and effective, by combining industry
leading AI, with novel reinforcement learning algorithms and
adaptive feedback mechanisms,” said Olly Downs, Chief Data
Scientist at Curinos. “This differs from traditional approaches,
which separate creative development from marketing optimization and
struggle to maintain relevant and refreshed personalized
messaging.”
The iterative approach allows marketers to dynamically refine
their content strategy in real time based on evolving customer
preferences, enabling a level of personalization, customization and
refinement that distinguishes it from other AI-enabled
solutions.
“At Curinos, our continued investment in solutions based on AI
allows us to help financial industry marketers dramatically improve
the personalization of their communications and give them an edge
in an increasingly competitive landscape.” said Craig Woodward,
Curinos Chief Executive Officer. “Our goal is to provide financial
institutions with the depth and breadth of data and solutions that
add value throughout the customer lifecycle.”
The new capability will be seamlessly integrated into Curinos’
Amplero Personalization Optimizer marketing solution, ensuring a
smooth transition for clients. For more information about Amplero
and its latest innovation, visit
https://curinos.com/amplero-personalization-optimizer/
About Curinos
Leaders at financial institutions call on Curinos to help them
navigate a changing industry and chart new paths to growth, as only
Curinos brings together the industry-exclusive expertise, insights
and analytical firepower that fuel a strategic competitive
advantage. With our AI-based decision tools, predictive analytics,
and science-based platforms – all fed by our vast, proprietary data
– clients can identify emerging opportunities and make informed
decisions that drive sustained performance improvements. A trusted
partner to the industry and leading financial institutions around
the world, Curinos helps uncover key opportunities that drive
remarkable business growth.
For additional information, please visit
www.curinos.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240430583924/en/
Sam Barber curinos@cognitomedia.com