Canadian Heritage supports creative industries delegation as
part of the Team Canada Trade Mission to South Korea.
SEOUL,
South Korea, April 26,
2024 /CNW/ - The Indo-Pacific region is home to some
of Canada's most important
creative export markets and holds great growth potential for
Canadian creative firms. The South Korean market, in particular,
holds enormous promise. Canada's
Creative Export Strategy is helping our creative industries to
shine in this market and advance their international business
development goals.
Taleeb Noormohamed, Parliamentary Secretary to the Minister of
Canada Heritage, completed a three-day visit to Seoul as part of the Team Canada Trade Mission
to South Korea, on behalf of the
Honourable Pascale St-Onge, Minister of Canadian Heritage.
Noormohamed led the creative industries delegation, in support of
the Honourable Mary Ng, Minister of Export Promotion, International
Trade and Economic Development, who led the overall Team Canada
mission. As a key initiative of Canada's Indo-Pacific Strategy, this important
business trip, organized with the Trade Commissioner Service in
Seoul from Global Affairs Canada,
helped facilitate economic and export opportunities for Canadian
and South Korean creative industries.
The parliamentary secretary worked closely with more than 22
companies and organizations, mainly from the audiovisual,
interactive and digital media industries, as part of the creative
industries delegation.
The Canadian creative industries' business leaders also attended
various business-to-business meetings. More than 165 of these
meetings were organized for 17 companies. Delegates also visited
corporate sites and took part in market intelligence briefings as
well as networking events.
As lead of the creative industries delegation, Noormohamed
also took part in bilateral meetings relevant to Canadian
Heritage's mandate in encouraging opportunities for
the creative industries. The parliamentary
secretary attended the signing of deals between Canadian
and South Korean companies such as Blimey VR Studios inc. (a HCXR
parent company) and XrisP.
The parliamentary secretary met with Jeon Byung Geuk, Korea's
First Vice-Minister of Culture, Sports and Tourism, to
discuss creative industries and cultural cooperation as part
of the Canada-Korea Year of Cultural Exchanges 2024-2025 and the
Canada-Korea Comprehensive Strategic Partnership. They also
discussed Canada's commitment to
strengthen business-to-business relationships with South Korea.
Noormohamed also met with Hyunrae Jo, President of the Korea
Creative Content Agency, to solidify the relationship with this key
South Korean government agency and enhance Canada-Korea
collaboration in the content creation industry. He also met with
Sang-In Lee, Vice Chair of Korea Communications Commission, to
reaffirm Canada's commitment to
establishing a modernized audiovisual coproduction treaty that will
allow for more collaboration and opportunities between Canada and South
Korea. The two also discussed their respective approaches to
creative industries trade and digital policies. Noormohamed met
with Hyun-woo Kim from the Seoul Business Agency to discuss each
country's respective approaches to supporting their creative
industries in global markets.
Team Canada's trade
mission has laid the groundwork for more Canada-South
Korea creative business opportunities. Canadian Heritage
will continue to work closely with creative industry professionals
to support their export projects and business
endeavours.
Quotes
"This initiative is creating more opportunities to expand the
strong ties between Canada and
South Korea through increased
cultural exchanges, collaboration, dialogue and projects. This
trade mission, during the Year of Cultural Exchanges between
Canada and Korea, provides a
springboard for the creative industries in both countries to deepen
their cultural ties and increase trade. Thanks to my Parliamentary
Secretary, Taleeb Noormohamed, for helping lead this effort
and support Canada's cultural
impact on the world stage."
—The Honourable Pascale St-Onge, Minister of Canadian
Heritage
"Our Canadian cultural sector is a key economic driver at home
and around the world. The Team Canada Trade Mission to South Korea was a testament to our dedication
to expanding international business development opportunities. This
mission was a great platform for Canadian creative businesses to
increase their visibility, establish vital connections, and reach
business deals with key industry players. Our connections made
through Canada's creative
industries help to strengthen relationships with our South Korean
counterparts."
—Taleeb Noormohamed, Parliamentary Secretary to the
Minister of Canadian Heritage
Quick Facts
Team Canada's trade
mission creative industries delegation included CoPilot Co., E.D.
Films, Graffiti+, HCXR, PHI Studio, Realmeta Studios, Ballinran
Entertainment, Banger Films, Ceres Productions, Interleave Inc.,
Landslide Entertainment, Pillango Productions, Rhombus Media, SC
Productions, Sinking Ship Entertainment, Studio X Labs, Zone3
International, Creative Saskatchewan, Music Publishers Canada,
Racial Equity Screen Office, Stingray Group and the Vancouver Asian
Film Festival.
In 2021, South Korea was
Canada's 10th largest creative
export market, with $96.7 million in
cultural trade. The audiovisual and interactive digital media
industries generated the highest export revenues for Canada in South
Korea, totalling more than $33.3
million in exports in 2021, representing 34 percent of
Canada's total exports to this
market.
From February 28 to March 2, 2023,
Canadian Heritage organized a virtual trade mission to South Korea. The mission attracted 155
Canadian organizations from all creative industries and 64 Korean
organizations, which led to 89 business-to-business meetings. The
high participation rate and engagement confirmed the strong
interest Canada's creative
industries have in this market.
In 2023, Canada and
South Korea celebrated 60 years of
diplomatic relations. To mark this important milestone, the Right
Honourable Justin Trudeau, Prime Minister of Canada, and Yoon
Suk-yeol, President of the Republic of South Korea, designated 2024-2025 as the Year
of Cultural Exchanges between Canada and Korea.
Canada and South Korea have a longstanding audiovisual
coproduction relationship, dating back to a 1995 television
coproduction agreement. The Team Canada Trade Mission to
South Korea provided an excellent
opportunity to deepen the ties between each country's audiovisual
industry and advance the work on a modernized treaty that will
create new opportunities for partnerships between the respective
industries.
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SOURCE Canadian Heritage