An innovative social experiment applies
technology to help raise awareness of missing children.
MIAMI, March 29,
2024 /PRNewswire/ -- AMIGOS FOR KIDS, a Miami nonprofit organization founded in 1991,
is dedicated to preventing child abuse and neglect by valuing
children, strengthening families and educating
communities.
In its initiative, "The Missing Review",
Amigos for Kids used Google and Yelp reviews to raise awareness of
missing children.
In its recent groundbreaking initiative, "The Missing Review,"
Amigos for Kids ingeniously employed Google and Yelp reviews to
raise awareness of missing children. Tapping into the digital
landscape where 88% of internet users seek recommendations, the
organization strategically placed information about missing
children in five-star reviews for establishments near last-seen
locations.
The novel use of digital platforms implemented a more dynamic
and engaging approach than traditional awareness methods, such as
billboards and posters. Business owners acknowledged and supported
the campaign, and their participation further underscores its
impact and reach.
This creative method of addressing such a pressing issue
garnered overwhelmingly positive feedback, surpassing all
expectations for engagement. With thousands of views and over 10
million impressions within two weeks, the experiment proved to be a
potent tool in raising awareness for missing children and combating
exploitation. Despite initial risks, the project propelled the
cause forward and showcased the potential for replication on a
national scale.
"We are immensely proud of these results," said Karina Pavone, president and CEO. "This
illustrates our capacity to innovatively harness digital platforms
and effectively raise awareness of missing children. In
collaboration with businesses and communities, we are reshaping the
narrative surrounding child safety, demonstrating that collective
action and digital innovation can truly make a difference."
For more information, visit amigosforkids.org and follow
@AmigosForKids on Instagram, Facebook and X.
ABOUT AMIGOS FOR KIDS
Founded in 1991, Amigos For Kids is a 501(C)3 nonprofit
organization whose mission is to prevent child abuse and
neglect by valuing children, strengthening families, and educating
communities. Amigos For Kids moves its mission of child abuse
prevention forward through education, awareness, and advocacy
programs. To fulfill its mission, Amigos For Kids relies on the
support of generous individuals, corporate partners, and
volunteers. The organization raises awareness through public
service campaigns and high-profile fundraising events, such as
Amigos Night (formerly Miami Celebrity Domino Night). To become an
Amigo by donating your time or other resources to support the
families, visit www.amigosforkids.org or call
305.279.1155.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/amigos-for-kids-launches-the-missing-review-302103048.html
SOURCE Amigos For Kids