Companies to collaborate on new promotional
and social tools to help artists and songwriters drive interaction
and excitement around new releases
UMG artists will soon be able to share
short pre-release teasers and expanded pre-save opportunities on
Spotify
SANTA MONICA, Calif. and
STOCKHOLM, March 28, 2024 /PRNewswire/ -- Universal Music
Group (UMG), the world-leader in music-based entertainment and
Spotify, the world's most popular audio streaming subscription
service today announced an expansion of their strategic
relationship that will further amplify music discovery and social
interaction and enhance fan experiences across the platform for
UMG's family of artists and songwriters.
Under the agreement, Spotify will make available a series
of new promotional and social features that will help artists drive
interaction and generate excitement around new releases. To start,
UMG artists will have the ability to share teasers of upcoming
music on Spotify to increase fan engagement and pre-save activity
before a new release.
Additionally, a new agreement with Universal Music Publishing
Group (UMPG) will enable Spotify to distribute music videos in the
US, enabling deeper experiences with the songs, the artists, and
the songwriters.
The companies will continue to explore additional features that
allow fans to discover artists and propel virality of new releases.
They will share more details about these new tools and how artists,
songwriters and fans can leverage them in the near future.
Sir Lucian Grainge, Chairman
& CEO UMG: "We're excited to broaden our relationship with
Spotify through the introduction of new content offerings and
collaborations that will bring deeper 'social music' experiences to
the platform. We're always striving to expand opportunities for UMG
artists and songwriters to elevate engagement with their fans,
especially in the introduction of new music and artist-centric
initiatives. Spotify has been a committed partner in creating tools
that help maximize attribution and fair pay for artists and
songwriters, and this demonstrates that win-win partnerships
between music companies and platforms create an environment where
innovation, artist compensation and next-generation fan experiences
can coexist and move the industry forward."
Daniel Ek, Founder & CEO,
said: "UMG has consistently been a progressive partner on behalf of
their artists and songwriters, contributing to our product
development efforts of experimental tools and adopting them early
to help artists stand out. The forthcoming features will put more
power in the hands of artists and their teams to help them
authentically express themselves, efficiently promote their work,
and better monetize their art."
About Universal Music Group
At Universal Music Group,
we exist to shape culture through the power of artistry. UMG is the
world leader in music-based entertainment, with a broad array of
businesses engaged in recorded music, music publishing,
merchandising and audiovisual content. Featuring the most
comprehensive catalogue of recordings and songs across every
musical genre, UMG identifies and develops artists and produces and
distributes the most critically acclaimed and commercially
successful music in the world. Committed to artistry, innovation
and entrepreneurship, UMG fosters the development of services,
platforms and business models in order to broaden artistic and
commercial opportunities for our artists and create new experiences
for fans. For more information on Universal Music Group, please
visit universalmusic.com.
About Spotify
Spotify's platform revolutionized music
listening forever when we launched in 2008. Today, more listeners
than ever can discover, manage and enjoy over 100 million tracks,
more than 5 million podcasts titles, and 350,000 audiobooks a la
carte on Spotify. We are the world's most popular audio streaming
subscription service with more than 602 million users, including
236 million subscribers across 184 markets.
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