TV Insider Selects Lemonwhale Publisher Video Platform to Engage Audiences with On-Demand and Live Entertainment Video
February 28 2017 - 9:54AM
Business Wire
- TVInsider.com will bring its video
content to audiences worldwide using Lemonwhale
- Lemonwhale will provide a fast loading
video player tailored to publisher use cases and user
experience
- Lemonwhale will bring TVInsider.com
content to audiences faster than before
TVInsider.com has selected Lemonwhale, a leading provider of
video platforms for publishers, to deliver its video entertainment
content to audiences around the world.
TVInsider.com is the television fan website of NTVB Media,
publishers of TV Guide Magazine, TV Weekly, Channel Guide Magazine,
HOPPER Magazine, View! Magazine and ReMIND Magazine. The site
provides news, reviews and originally produced video, along with
opportunities for people to engage and converse about their
favorite television shows.
“We found Lemonwhale’s focus on publishers and providing the
best end-user experience to be a compelling combination that fits
our needs,” said Dan Criscenti, vice president of digital for NTVB
Media. “Their platform gives us the ease and flexibility to publish
live and on-demand video from any device, their configurable player
is among the fastest we tested, and their technology stack
integrates with our ad serving and analytics partners.”
Lemonwhale built the platform for publishers’ needs, including
revenue growth, editorial content creation and easy technology
integration. It features a fast loading video player that has
multiple pre-configured options to increase audience engagement and
video plays. The easy technology set-up with the publisher
technology stack includes pre-integrations that allow publishers to
launch their video service in a day.
“Our platform is aimed specifically at the needs of publishers,
including handling short- and long-form video and allowing users to
scroll through multiple views of content,” said Emanuel Viklund,
CEO Lemonwhale. “We also make it easy to publish to social channels
like Facebook, YouTube and Twitter based on your content strategy.
On the business side, we integrate with ad networks and analytics
systems to provide publishers like TVInsider.com with tools to
effectively manage and grow their business."
About Lemonwhale www.lemonwhale.com
Lemonwhale provides a leading online video platform to support
publishers and broadcasters to deliver unparalleled video and live
experiences. The platform includes a comprehensive suite of
products to create video, deliver it to audiences and monetize it.
Founded in 2009, Lemonwhale is a privately held company
headquartered in Stockholm, Sweden, but with customers on all five
continents.
About NTVB Media and TVInsider.com www.ntvbmedia.com
www.tvinsider.com
NTVB Media is the Troy, Michigan-based publisher of TV Guide
Magazine, TV Weekly, Channel Guide Magazine, Hopper Magazine, View
Magazine and Remind Magazine. The company also operates
TVInsider.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170228006211/en/
Emanuel ViklundCEO and President, Lemonwhale+1 917
675-3457emanuel.viklund@lemonwhale.comorDan CriscentiVice
President, NTVB Media313.510.3564dcriscenti@ntvbmedia.com