Red Hat Survey: Mobile Investments Are Paying Off
January 13 2016 - 9:00AM
Business Wire
Majority of respondents using KPIs to measure
mobile app success indicate positive ROI
Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open
source solutions, today announced results from a recent mobile
measurement survey, which revealed that 74 percent of respondents
whose organizations use key performance indicators (KPIs) to some
extent to measure mobile application success are achieving positive
return on investment (ROI), demonstrating that prior investments in
mobile have paid off. Red Hat’s mobile measurement survey revealed
that 85 percent of organizations are using KPIs to measure mobile
app success, while nine percent use other means and the remainder
are not measuring mobile success at all.
Red Hat's mobile maturity survey found that 52 percent of
respondents claim to have a fully implemented mobile app strategy
and 90 percent plan to increase mobile app development investments
in 2016. Of those with a fully implemented mobile app strategy, 96
percent use KPIs to measure app success. Red Hat commissioned
Vanson Bourne to poll the views of IT decision makers from 200
private sector organizations with at least 2,500 employees across
the U.S. and Western Europe regarding mobile app development,
including obtaining a better understanding of how respondents with
a mobile app strategy evaluate the success of mobile app programs
through KPIs. Key insights include:
Respondents recognize the need to track mobile effectiveness
and the majority (85 percent) are doing so using KPIs to some
extent. Of these respondents that use KPIs, U.S.-based
respondents are more likely to report positive ROI (79 percent)
than those based in Western Europe (68 percent). Just four percent
of respondents claimed a negative ROI from their mobile app
programs, and one in six (16 percent) reported zero ROI.
Additionally, seven percent of organizations do not know the level
of ROI their organizations are achieving.
Manufacturing, telecommunications and construction are
achieving the most mobile app success. Of respondents whose
organizations are measuring mobile app success with defined KPIs,
manufacturing, telecoms and construction industries saw the most
positive ROI:
- Manufacturing – 92 percent
- Telecoms – 83 percent
- Construction – 83 percent
This was followed by:
- Retail – 76 percent
- Distribution and Transportation – 75
percent
- Business Services – 71 percent
- Financial Services – 69 percent
- IT – 66 percent
- Chemicals and Pharmaceuticals – 56
percent
Responsibility for mobile app success measurement is poised
to shift in 2016. Today, 72 percent of respondents from
organizations currently tracking KPIs believe senior IT heads and
their managers are primarily responsible for tracking the success
of mobile app development, while 17 percent believe this
responsibility lies with line of business (LOB) heads, and 11
percent claim it is the responsibility of the organization's chief
or head of mobility. In the next year, however, respondents see
this shifting, with 43 percent of respondents saying they believe
the primary responsibility will stay with senior IT heads, 42
percent placing it on LOB leaders, and 14 percent to the head of
mobility.
Supporting Quote
Cathal McGloin, vice president, Mobile Platforms, Red Hat
“Our mobile maturity research shows that 90 percent of
respondents plan to increase investment for mobile app development
in 2016. In addition to identifying respondents' commitment to
mobile investment, we also surveyed how these organizations measure
the success of their mobile app development, who is primarily
responsible for tracking this, and what changes might be afoot.
There are some positive signals of greater mobile maturity,
demonstrated by the number of respondents who are not only using
KPIs to track the success of their mobile investments, but
reporting positive ROI as well. It is also revealing to see that
this responsibility for KPIs is expected to shift towards lines of
business, confirming to us the trend that we see in the market as
the business comes together with IT, playing a bigger role in
mobile decision-making.”
Methodology and Demographics
Red Hat, Inc. commissioned Vanson Bourne to poll the views of IT
decision makers from 200 private sector organizations with at least
2,500 employees across the U.S. and Western Europe. The survey was
completed in October 2015, and was carried out online.
Additional Resources
- Download the Mobile Survey Report
- Learn more about Red Hat Mobile
- Follow Red Hat Mobile on Twitter
- Watch the Red Hat Mobile Video
Connect with Red Hat
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- Get more news in the Red Hat
newsroom
- Read the Red Hat blog
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About Red Hat, Inc.
Red Hat is the world's leading provider of open source software
solutions, using a community-powered approach to reliable and
high-performing cloud, Linux, middleware, storage and
virtualization technologies. Red Hat also offers award-winning
support, training, and consulting services. As a connective hub in
a global network of enterprises, partners, and open source
communities, Red Hat helps create relevant, innovative technologies
that liberate resources for growth and prepare customers for the
future of IT. Learn more at http://www.redhat.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160113005197/en/
Red Hat, Inc.Daniel Thompson,
978-589-1059dthompso@redhat.com
Red Hat (NYSE:RHT)
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